AIM Archives - Year: 2010

Making the “Level 6”

Making the Level 6

Making the “Level 6” Leap: Ten Steps to Help You Reach New Heights in B2B Customer Engagement By Dan Adams, the author of New Product Blueprinting: The Handbook for B2B Organic Growth (AIM Press, 2008, ISBN: 978-0-9801123-4-4, $35.00). 1. Select a Smart Market Focus. Don’t try to please all customers at the same time. Select ... Read More

Leaping Up the Innovation Ladder

Leaping Up the Innovation Ladder

Leaping Up the Innovation Ladder: The Six Levels of Customer Engagement—and Why Scaling It Will Boost Your Bottom Line What kind of innovator is your company? A “Conference Roomer”? An “Expert Asker”? Or something else entirely? According to Dan Adams, the most effective (and richest) companies directly engage the customer in their innovation efforts. Cuyahoga ... Read More

The Domino’s Theory

The Dominos Theory

The Domino’s Theory: What Your Company Can Learn from the Customer-Driven “Pizza Turnaround” When the pizza giant asked consumers to tell the truth, it ended up back at the proverbial drawing board. (Or should that be cutting board?) New product development guru Dan Adams says there’s a lesson in this story for all of us—and ... Read More