AIM Archives - Year: 2010

Making the “Level 6”

Making the Level 6

Making the “Level 6” Leap: Ten Steps to Help You Reach New Heights in B2B Customer Engagement By Dan Adams, the author of New Product Blueprinting: The Handbook for B2B Organic Growth (AIM Press, 2008, ISBN: 978-0-9801123-4-4, $35.00). 1. Select a Smart Market Focus. Don’t try to please all customers at the same time. Select ... Read More