AIM Archives - Month: February 2016

It is highly unlikely you see competitive products the way your customers do.

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Companies think they know how good competitors’ products are. But when they conduct customer-centric side-by-side testing, they’re often shocked by this unfiltered view of where they really stand. Like a beautiful theory being attacked by a brutal gang of facts. Not pretty, but better than launching a dud. Doing this properly isn’t that hard… but is very uncommon.

More in article, 5 Growth Risks You Can Stop Taking (Originally published in B2B Organic Growth Newsletter).

10 Advantages of Blueprinter 5.0

10 Advantages of Blueprinter 5.0

This cloud-based software provides 10 advantages: 1) enhanced data security, 2) better determination of who to interview, 3) better interview preparation, 4) reduced stress recruiting interviewees, 5) improved customer process map-building capability, 6) stronger interview beginning, 7) better outcome capture, 8) on-screen viewing of trigger map, 9) easier selection of Top Picks, and 10 anywhere-anytime access of project data. ... Read More

Make your innovation metrics a participant sport… not a spectator sport.

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A fine innovation metric is the vitality index… % of total sales from new products (usually launched in the last 3 or 5 years). But it doesn’t tell you why your % is going up or down, does it? Sure, you can see which new products contributed… but you need to uncover the underlying reasons driving results. Otherwise you’re just watching from the bleachers.

More in article, 3 Problems with Innovation Metrics (Originally published in B2B Organic Growth Newsletter).