AIM Archives - Month: January 2019

It’s not so difficult to move from Innovation Maturity Level 1 directly to Level 3.

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In Level 1, you start with your ideas and launch products you think customers will want. In Level 2, you still start with your ideas, but “validate” them with customers. In Level 3, you start with customer needs, using divergent and convergent interviews. You uncover a full range of outcomes and only work on those customers care about.

More in white paper, Guessing at Customer Needs (page 7).

It won’t be a great customer interview if you only talk to their summer intern.

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You want to get the right B2B interviewees in the room, but setting up great interviews can be tough. Interviewees may think… “I’m too busy… I don’t want to discuss confidential information… I can’t be bothered by a boring survey… I’ll bet they just want to sell me something.” Knowing how to overcome objections is as important a competitive edge as the interviewing skills themselves.

More in article, 9 Best Practices for Recruiting Customers

Stop stifling growth with second-order effects

What’s the next domino? Why business leaders should think about 2nd order effects

In a complex system—like your business—every action leads to a second-order effect (SOE). Some are unknowable. Others are easily predicted but routinely ignored by business leaders. We’ll explore growth-stunting SOE’s you should avoid… and a 5th order plan for your ultimate business success. A college student studies hard, gets good grades (second-order effect), and begins ... Read More

Catch the innovation wave

In the last century, Detroit automakers fell behind Japanese competitors in the Quality Wave. Later, we saw winners and losers in the Productivity Wave. We’re now in the Innovation Wave, with huge consequences. Some B2B companies will win by moving innovation from “hope” into a new science.

More in white paper, Catch the Innovation Wave