Case Stories of AIM Client Success
Hundreds of Fortune 500 new-product teams have used AIM Institute training and software to…
- Understand what customers want in a new product (New Product Blueprinting)
- Launch their new product explosively (LaunchStar® methodology)
- Avoid “landmines” that blow up high-stakes projects (Minesweeper® De-risking)
Here’s a small sample of their stories. Unlike consumer goods—where new products become very public—most B2B suppliers prefer a “stealthier” approach to hide their tracks from competitors. To respect this, many specific details are disguised in these case stories. But the results and lessons learned are very real.