With AIM’s private workshop training, your technical and commercial people will learn New Product Blueprinting… the world’s leading method for B2B front-end new product development. Your employees will gain new skills and tools to take your innovation—and organic growth—to a new level as many others have. (See over a dozen AIM case stories.)
It’s not just that Blueprinting methods are radically different. Our blended learning approach is unlike anything you’ve experienced. We work closely with your real-project teams for up to a year, as they build their skills from…
You’ll invite several multi-functional new-product teams to this workshop, where they’ll learn listening, probing and interviewing skills in intensive role-play breakout sessions. You can be equally successful with a virtual or in-person workshop, and each has its advantages:
Your costs are low with either approach… usually just $2-3000 per person for the entire program. Visit Training Plans and Pricing and check out the matrix of plan options at the bottom. You can enter the number of your employees and teams to calculate costs for the two private plans: “Business” and “High-Growth.”
We don’t believe in “parachute” workshops, where the trainer drops in and says “good luck” at the end. Instead, your AIM Coach holds frequent web-conferences with each team to refresh their learning, address questions, and ensure forward progress. Visit In-team Web-conference Coaching Plan to see the 12 typical sessions AIM coaches conduct.
We’re sure you’ve never seen such in-depth training for B2B front-end innovation: 31 e-learning modules filled with concepts, methods, and skills you won’t find anywhere else. Each week, learners receive a reminder to take the next 20-to-30 minute module… on market segmentation, customer tours, setting up interviews, value calculators, probing skills, competitive testing, business cases or a host of other topics.
When your new-product teams use our software to manage their front-end of innovation, good things happen:
Your teams will have access to over 20 BlueTools new product development aids so they can do their work with utmost professionalism and efficiency. BlueTools new product development aids help you… conduct secondary market research, recruit customers for interviewing, collect data during customer tours, debrief after interviews, set product objectives, build a value calculator, pressure-test your business case… and much more.
What happens after your teams are immersed in this blended learning approach for up to a year? Three things:
Isn’t it time to join some of the world’s leading B2B companies in using Blueprinting to master customer insight? (See case stories.)
Contact us to learn more or set up a free consultation.