The Complete B2B Organic Growth System

New Product Blueprinting turns your employees into masters of B2B customer insight… so you can eliminate most commercial risk in new product development. New learners are “surrounded” by 10 components on their first project. Our “secret sauce” is #7: In-team coaching.

See Plans & Pricing Below

  1. Blueprinting Center is your one-stop shop for Blueprinting. It includes free lifetime access to all resources except Blueprinter software (which requires a subscription after the first year).
  1. Blueprinter software lets you  impress  customers during interviews. Send them professional post-interview summaries, data-mine all interviews, create reports & presentations, and more.
  1. 31 E-learning modules cover the full range of B2B front-end innovation… to reinforce workshop learning and build strong, career-enhancing customer insight and innovation skills.
  1. BlueTools® aids help you speed up learning, improve effectiveness, and save significant time. These tools have been fine-tuned over thousands of projects and are found nowhere else.
  1. BlueHelp® Knowledge Center contains hundreds of articles in a searchable database. You’ll find answers to questions from market segmentation to interviewing to a business case.
  1. Kickoff workshops start your team’s learning in 2 half-day virtual public sessions. Includes interview role-playing in coached breakout rooms. Also good for “checking out” Blueprinting. How-to-learn-Blueprinting
  1. In-team coaching after the workshop is where 80% of the learning takes place. With an AIM coach guiding your team on a real project, VOC skills & project success are ensured.
  1. Monday Master Classes let you continue sharpening your skills. AIM’s top trainers answer your questions and cover advanced topics in these complimentary, bi-monthly sessions.
  1. Certification Programs (Practitioner, then Blue Belt) recognize achievement in interviewing, e-learning & exams… at no cost. Leaders view employees’ progress in their Executive Dashboard.
  1. Executive Dashboards let your business leaders monitor their entire portfolio of Blueprinting projects, with powerful filter, sort, & search capabilities… all at no extra charge.

Pick the Blueprinting plan right for you...

From "just checking it out"... to driving your organic growth, there is a plan for you...



See if Blueprinting is right for your business in two 4-hour virtual sessions. If it is, you can... more See if Blueprinting is right for your business in two 4-hour virtual sessions. If it is, you can... then enroll your colleagues in a "Team" or "Business" training plan.

NOTE: These are just 4-hour kick-off sessions, not full training. 80% of the learning occurs afterwards as your project teams are coached by AIM.



Perfect if your company can give you in-house Blueprinting coaching. This plan provides... more Perfect if your company can give you in-house Blueprinting coaching. This plan provides... all the tools you need, but you still need coaching for your first project.

Don't have in-house coaches? Select the "Team" or "Business" plan so AIM coaches can help your teams master the Blueprinting methodology.

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For 1-3 project teams from a small company… or for a large company wishing to pilot Blueprinting with 1-3 real projects.

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For the business ready to apply Blueprinting to 4 or more real projects and change its innovation culture.

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Like the Business plan… except AIM works closely with your executive team. Best when mediocre growth is not an option.

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Virtual workshop type

(Virtual only)
(Virtual only)
(Virtual only)
(Virtual or in-person)
(Virtual or in-person)

First year costs

After the first year, the only ongoing cost is Blueprinter® software at $39/mo/person

$395/person $1495/person $1,495/person

Blueprinting Center

BlueTools®, BlueHelp®, 31 e-learning modules & more

30 Days Lifetime Lifetime Lifetime Lifetime

Blueprinter® software

30 Days 12 months 12 months 12 months 12 months

Virtual workshop (2 half-days)

Covers Blueprinting Steps 1-3 with heavy focus on Discovery interviews

Monday Master Classes

Two-per-month open web-conferences with Dan Adams & Scott Burleson"

Eligible for Practitioner certification

Eligible for Blue Belt certification

Executive Dashboard

Portfolio views of multiple projects

In-team AIM web-conference coaching

Up to 12 hours over 12 months (per team)

Project scoping web-conference

AIM guidance prior to workshop


Blueprinting Center access allowed using your employees' existing passwords

Stage-gate integration

Allows Blueprinter data to flow into your stage-gate system. Extra fees may apply.

Executive report-out #1

Teams report their selected market segments and their targeted interviewees

Executive report-out #2

Teams report their progress on Discovery interviews and plans for Preference

Executive report-out #3

Teams present their Market Cases for entry into the development stage (or BP steps 4-7)

Executive Growth Workshop

Workshop with Dan Adams and your leaders to develop your organic growth strategy

B2B Organic Growth Diagnostic +

Benchmark your business's growth capabilities; includes leadership consultations from Dan Adams

Executive Growth Series +

30 executive videos; includes leadership consultations from Dan Adams