If you’re visiting this website, it’s likely your company has decided to move forward with New Product Blueprinting. We understand you expect your investment to pay off. We’ve found some of the most important success factors begin in the initial planning stages, just as we’re getting started.
We developed this website to assure our client teams understand what’s needed, where it’s needed and when it’s needed. Below, we’ll walk you through the most common steps and typical timeline for getting started:
The Executive Sponsor is typically a senior-level leader with oversight for the program. When Blueprinting initiatives have an Executive Sponsor who understands the value of the program and consistently communicates its importance, the probability of success increases greatly.
The Program Manager helps manage multiple Blueprinting teams and training phases, if applicable. In some cases, the Executive Sponsor may not be close enough to the day-to-day action of teams to provide active oversight and track progress. That’s where the Program Manager comes in. Often, the Program Manager will track team activities, coordinate resources and keep the Executive Sponsor informed of progress.
The Workshop Coordinator is often located in the office of the Executive Sponsor or Program Manager. This person works with AIM’s staff to arrange meeting logistics, materials, reservations, lodging, food, confirm attendees and more.
Team Leaders head up individual Blueprinting teams, which are formed to pursue specific market segments. Teams are typically 4-6 people in size and can include representatives from technical, marketing and sales. Teams are formed prior to the Blueprinting workshop, learn in breakout groups during the workshop, then stay together after the workshop to interview customers and develop real new product “projects”.
Attendees are chosen to receive Blueprinting training to learn Blueprinting techniques so they may immediately venture out into the marketplace to gain valuable customer insight. Companies most successful in Blueprinting train cross-functional groups made up of technical (engineering), marketing and/or product management, and selected salespeople, such as sales managers or key account managers. Successful groups also often have a mix of people with both conventional and creative learning styles.
Specifically, clients can expect these invoices over the course of their Blueprinting training:
If you have any questions on AIM’s invoicing process or would like to
request a different approach, please contact Ann Eiden at [email protected].