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Congratulations! And, thank you.

If you’re visiting this website, it’s likely your company has decided to move forward with New Product Blueprinting. We understand you expect your investment to pay off. We’ve found some of the most important success factors begin in the initial planning stages, just as we’re getting started.

We developed this website to assure our client teams understand what’s needed, where it’s needed and when it’s needed. Below, we’ll walk you through the most common steps and typical timeline for getting started:



To begin, please download our Blueprinting Workshop Planning Guide. This document lists a number of important planning steps, along with a space to check off the task after it’s complete. Each of those steps is covered in more detail below in sections designed for different planning and participant roles.

If you’re wondering what to expect at the workshop, please see our Blended Workshop Overview. Also, view or download our Workshop Agenda, which outlines each activity for the first two days of the workshop and then for the final day, which we typically schedule about three months after the first.

We suggest companies assign a few key roles to help get Blueprinting off the ground and to make sure the momentum continues.

Key Roles

The Executive Sponsor is typically a senior-level leader with oversight for the program. When Blueprinting initiatives have an Executive Sponsor who understands the value of the program and consistently communicates its importance, the probability of success increases greatly.

The Program Manager helps manage multiple Blueprinting teams and training phases, if applicable. In some cases, the Executive Sponsor may not be close enough to the day-to-day action of teams to provide active oversight and track progress. That’s where the Program Manager comes in. Often, the Program Manager will track team activities, coordinate resources and keep the Executive Sponsor informed of progress.

The Workshop Coordinator is often located in the office of the Executive Sponsor or Program Manager. This person works with AIM’s staff to arrange meeting logistics, materials, reservations, lodging, food, confirm attendees and more.

Team Leaders head up individual Blueprinting teams, which are formed to pursue specific market segments. Teams are typically 4-6 people in size and can include representatives from technical, marketing and sales. Teams are formed prior to the Blueprinting workshop, learn in breakout groups during the workshop, then stay together after the workshop to interview customers and develop real new product “projects”.

Attendees are chosen to receive Blueprinting training to learn Blueprinting techniques so they may immediately venture out into the marketplace to gain valuable customer insight. Companies most successful in Blueprinting train cross-functional groups made up of technical (engineering), marketing and/or product management, and selected salespeople, such as sales managers or key account managers. Successful groups also often have a mix of people with both conventional and creative learning styles.

Executive Sponsor
Program Manager
Workshop Coordinator
Team Leaders








If you know your workshop date and your role, enter them to personalize your timeline. You may wish to share this URL or download the timeline PDF with anyone helping you prepare for this training.

16 January

8 Weeks
Prior to Workshop

23 January

7 Weeks
Prior to Workshop

30 January

6 Weeks
Prior to Workshop

6 February

5 Weeks
Prior to Workshop

13 February

4 Weeks
Prior to Workshop

20 February

3 Weeks
Prior to Workshop

27 February

2 Weeks
Prior to Workshop

  • Finalize the workshop date
  • Assign a Workshop Coordinator
  • Accept Initial Assignment
  • Send Key Info to AIM
  • Finalize the workshop location
  • Assign a Program Manager
  • Select Attendees
  • Select/Confirm Attendees
  • Reserve Meeting Facility
  • Select Team Leaders
  • Help Establish Teams
  • Assign Team Leaders
  • Coordinate Blueprinter Software IT Review
  • Coordinate Travel
  • Review The Workshop Agenda
  • Secure Digital Projectors
  • Monitor Workshop Preparations
  • Help Determine Target Segments
  • Finalize Hotel (or Facility) Arrangements
  • Coordinate Workshop Shipment
  • Log-in to AIM Blueprinting Center; Complete pre-workshop preparation items
  • Log-in to AIM Blueprinting Center; Complete pre-workshop preparation items
  • Make Final Arrangements
  • Attend the Team Leader Web Conference
  • Touch Base with the Team Leader
  • Clear Your Schedule
  • Communicate Changes to AIM
  • Make sure you have completed all pre-workshop prep items



Chances are, we’ve shared our Statement of Work with you. If you don’t already have it, please download our Statement of Work.

Specifically, clients can expect these invoices over the course of their Blueprinting training:

  • A reservation deposit when you schedule your initial workshop to cover AIM Trainer & Coach time. This is applied to your first workshop invoice and is fully refundable if you cancel 60 days prior to the workshop.
  • After access to the Blueprinting Center has been provided to attendees, the cost of the licenses will be invoiced.
  • After the first workshop, those associated training and travel costs will be invoiced.
  • After the second workshop, those associated costs, along with the 8 web conferences (some completed, some planned), will be invoiced.

If you have any questions on AIM’s invoicing process or would like to
request a different approach, please contact Ann Eiden at [email protected].


Key Contacts

If you have questions at any time during implementation of your company’s Blueprinting training program, please do not hesitate to contact any of us so we can help right away:


Information Security

The AIM Institute knows the protection of your information is of utmost importance. We’re happy to have an in-depth discussion with you on the steps we take for this. For an immediate description of our approach, please download/view these resources: