This cloud-based software provides 10 advantages: 1) enhanced data security, 2) better determination of who to interview, 3) better interview preparation, 4) reduced stress recruiting interviewees, 5) improved customer process map-building capability, 6) stronger interview beginning, 7) better outcome capture, 8) on-screen viewing of trigger map, 9) easier selection of Top Picks, and 10 anywhere-anytime access of project data. ... Read More
Blog Category: New Product Blueprinting Process
New Product Blueprinting provides these typically overlooked benefits: 1) Learn the unknown unknowns. 2) Unlearn the things we do know… that aren’t true. 3) Align the development team for action. 4) Make better decisions through market intuition. 5) Build sales relationships. ... Read More
As we begin training employees in B2B front-end-of-innovation skills, the business leader often asks, “Can you make the project teams go faster?” I understand this… but a better approach would have been to not dither away so many months making a decision to start training in the first place. Investing in such skills can never begin too soon.
Learn more about B2B innovation at www.theaiminstitute.com.
Consider these best practices for recruiting customers for interviews: 1) Value representativeness over sample size. 2) Include respondents along the value chain. 3) Recruit some respondents with internal resources. 4) Use outside recruiting if you get stuck. 5) Get the sales team on board. 6) Use a script for recruiting calls. 7) Email an agenda. 8) Send respondent to www.haveyoubeendiscovered.com. 9) Start with a big list. ... Read More