Blog Category: New Product Blueprinting Process

What is New Product Blueprinting?

What is New Product Blueprinting

With New Product Blueprinting, you use creative foresight and a detailed plan for new product development… similar to an architect’s planning before breaking ground. The process includes 7 steps: 1) market research, 2) Discovery interviews, 3) Preference interviews, 4) side-by-side testing, 5) product objectives, 6) technical brainstorming, and 7) business case. ... Read More

A customer outcome is like a scientific specimen, waiting to be examined and understood.

62 Scientific Specimen

Great value propositions begin and end with customer outcomes. It’s like collecting specimens, sliding them under your microscope, and continuing to turn up the magnification. The careful researcher doesn’t have to agonize over the right value proposition. It comes into increasing focus, waving its arms and screaming to be addressed.

More in white paper, Timing is Everything (page 9).

Quickly identify any over-served markets. Then sprint in the opposite direction.

New Product Pricing - how will value be shared?

If all customer outcomes in a market are either unimportant or already satisfied, you’ll see low Market Satisfaction Gaps. This is an over-served market, and there’s only one thing that makes these customers happy: Dropping your price. Race to more attractive markets and hope your competitors waste resources here. Have you identified your over-served markets yet?

More in article, Customer Interviews—By the Numbers (Originally published in B2B Organic Growth Newsletter).

10 Advantages of Blueprinter® Software

10 Advantages of Blueprinter 5.0

This cloud-based software provides 10 advantages: 1) enhanced data security, 2) better determination of who to interview, 3) better interview preparation, 4) reduced stress recruiting interviewees, 5) improved customer process map-building capability, 6) stronger interview beginning, 7) better outcome capture, 8) on-screen viewing of trigger map, 9) easier selection of Top Picks, and 10 anywhere-anytime access of project data. ... Read More