Blog Category: News & Events

CEO World publishes “Four Signs that You Have a Growth Problem” by Dan Adams

leadership team photo

CEO World publishes “Four Signs You Have a Growth Problem” by Dan Adams. In this article, Dan explains four tell-tale misconceptions many business leaders have that stunt their organizations’ growth. About CEO World: CEOWORLD magazine is the world’s leading business magazine written strictly for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth ... Read More

CEO World publishes “Boost B2B Organic Growth by Letting Customers Surprise You” by Dan Adams

B2B

CEO World publishes “Boost B2B Organic Growth by Letting Customers Surprise You” by Dan Adams. In this article, Dan shows why new product innovation is different than other business endeavors: You should seek surprises. About CEO World: CEOWORLD magazine is the world’s leading business magazine written strictly for CEOs, CFOs, CIOs, senior management executives, business leaders, ... Read More

What Really Impacts B2B New Product Success Rates?

SuccessDart

Experts have bemoaned the low success rates of new products for years. One highly respected researcher, Dr. Robert Cooper, puts the success rate at one-in-four, when measured from the beginning of the development stage. What’s the cause for such a low success rate? Since the early 1970’s, research has shown the main problem isn’t with ... Read More

What Do Top Innovators Say to B2B Customers? Surprise Me.

What Do Top Innovators Say to B2B Customers Surprise Me

The best B2B innovators understand that their customers know much more about their needs than they do. So they start by pursuing unexpected customer insight. Cuyahoga Falls, OH (December 1, 2016) – for immediate release Cuyahoga Falls, OH (December, 2016)—Imagine you’re building a new factory: Do you want to be surprised? Nope. What if you’re installing a ... Read More

New Study: You Don’t Know What Your Customers Want

New Study. You Dont Know What Your Customers Want

What if your R&D was guessing at customer needs—and guessing badly? A new study by The AIM Institute shows this is exactly the case for most B2B companies. Cuyahoga Falls, OH (November 13, 2016) – for immediate release Cuyahoga Falls, OH (November, 2016)—Experts have bemoaned the low success rates of new products for years. One highly-respected researcher, Dr. Robert ... Read More

The AIM Institute Hosted B2B Focused Live Webinar with PDMA

The AIM Institute Hosted B2B Focused Live Webinar with PDMA

Cuyahoga Falls, OH (October 28, 2016) – For Immediate Release The AIM Institutes’ Dan Adams hosted a live webinar with PDMA on October 27, 2016, entitled “Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works”. The webinar was created for business executives, “owners” of product development processes, technical personnel charged with customer-facing innovation, marketing ... Read More

The AIM Institute’s Dan Adams Webinar with Planisware

The AIM Institutes Dan Adams Webinar with Planisware

Cuyahoga Falls, OH (October 19, 2016) – For Immediate Release New evidence shows that shifting to a customer-centric innovation approach is becoming increasingly critical to survive in the modern marketplace. Emerging techniques are empowering forward-thinking B2B companies to routinely eliminate most of their commercial risk. Dan Adams joined Planisware’s Director of Innovation and PPM Practice, ... Read More

Five Ways to Dodge the Commodity Death Spiral

Commodity Death Spiral

Don’t allow your company to sleep-walk toward its demise. If you face “commoditization creep,” take these steps before the point of no return. Cuyahoga Falls, OH (January 20, 2016) – for immediate release Cuyahoga Falls, OH (January 2016)—Think of your company’s most exciting products—the ones that drive the bulk of your profits. Who invented them? If the ... Read More

Dan Adams Delivers Keynote Speech at the ASC Conference

Dan Adams Delivers Keynote Speech at the ASC Conference

Cuyahoga Falls, OH (October 23, 2015) – for immediate release Dan Adams, president of The AIM Institute, took the stage as morning keynote speaker for the Adhesives & Sealant’s Council 2015 Fall Convention & Expo in Pittsburgh, PA on October 21, 2015. Adams speech, “The Awkward Realities of B2B Innovation: Why They’ll Laugh At Us In 20 Years”, was met with ... Read More

Eliminating Commercial Risk in New Product Development

Eliminating Commercial Risk in New Product Development

Cuyahoga Falls, OH (October 5, 2015) – for immediate release Most companies are concerned with two types of new product development risk—technical and commercial. According to The AIM Institute’s Dan Adams, author of the white paper, “Timing is Everything: Exposing Deep Flaws in B2B Innovation Today”, commercial risk in product development can be virtually eliminated. But, ... Read More

How B2B Companies Gain the Innovation Advantage

How B2B Companies Gain the Innovation Advantage

HOW B2B COMPANIES GAIN THE INNOVATION ADVANTAGE CUYAHOGA FALLS, OH (JUNE 1, 2015) – FOR IMMEDIATE RELEASE How can B2B companies ensure that their customer-facing innovation will succeed? The answer lies in The Innovation Wave. The AIM Institute’s new white paper, ‘Catch the Innovation Wave’, written by founder and president Dan Adams, examines the common ... Read More