Awkward Reality #505
The research on B2B sales call preparation isn’t encouraging: 75% of B2B executive buyers say salespeople are not knowledgeable about their business… and do not understand the issues they face. Unsurprisingly, only one in four salespeople get agreement from these buyers to meet again. AI can help salespeople prepare in two ways: 1) rapid pre-call customer reports, and 2) role-playing their conversations with an AI agent.
More in white paper, Sales Call Preparation with AI
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