Duncan Cathcart

Blueprinting and LaunchStar Trainer and Coach

duncan cathcart

Duncan Cathcart is a certified trainer and coach for both New Product Blueprinting and LaunchStar® B2B Product Launch methodologies. He joined AIM in 2013 after a 33+ year career at Dow Chemical.

His contributions at Dow included technical and leadership positions across multiple functions — manufacturing, R&D, quality, supply chain, and marketing. He is a certified Six Sigma Master Black Belt and has spent the last 14 years training and coaching project leaders, project teams, and leadership teams on process improvement, project management, marketing, new product/service development, and commercialization/launch.

Duncan has been teaching Blueprinting at Dow since 2006, and Product Launch Planning since 2009. During this time, he provided workshop training for over 1000 Dow employees all around the world, gaining a reputation as a skilled trainer and subject matter expert.

Duncan earned a BS in Chemical Engineering from Rice University and a MBA from University of Houston-Clear Lake.

Duncan and his wife Cindy live on the Gulf Coast of Texas. They have three grown sons, grand-children, and many grand-dogs. In his spare time, Duncan likes to read and occasionally make furniture.

Favorite Innovation Quote:

By innovation, I mean something quite different from invention. To me, innovation means invention implemented and taken to market.

John Seely Brown