Free Webinars exclusively for Blueprinting subscribers…
Join Dan Adams & Scott Burleson for Monday Master Classes
Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!
Get pro tips on a specific Blueprinting topic.
10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)
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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.
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Upcoming Classes
May 13, 2024: Consumption Jobs: The Powerful and Overlooked Element of Jobs-to-be-Done
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You know “Jobs-to-be-Done,” but do you know the role of “consumption jobs?” If not, you’re missing the low-hanging fruit of innovation with JTBD. Check in to this session to learn how consumption jobs are the key to avoiding the low-margin death cycle.
May 21, 2024: MAJOR BLUEPRINTING UPGRADES! (yes, even more!)
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Learn about major Blueprinting upgrades, including Blueprinter® software AI, 90-day Blueprinting, and Key Account Blueprinting in this brief session.
June 13, 2024: The New SalesPrep™ System for B2B Sales Success
Learn how SalesPrep™ software and training can drive B2B sales success. In this session, you’ll learn about this new program, including:
· SalesPrep software: Quickly access high-value insights about customers.
· E-learning: Learn to use SalesPrep data to form strong probing questions.
· AI Guide: Practice with “Claire”… your customer and feedback coach.
· Resources: What-Why-Clarify probing, SALT probing, PEAR listening, etc.
· Workshop: These self-paced tools can also be learned at your workshop.
Sep 16, 2024: Jobs-to-be-Done and CX, using the best of both
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It’s easy to get lost in a sea of terms in the modern era of innovation science. Let’s dig into the complementary nature of JTBD and CX, and understand the proper role of each.
Nov 4, 2024: Benchmarking, The Secret to Strategy Execution
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Your team has executed a VOC project, or maybe you’ve hired a third party. Now you have all these results, are your engineers shrugging their shoulders and saying, “Now what?” Let’s talk about what’s next in this session.
Past Class Recordings
- Using AI to Turbocharge the Discovery Interview Process
- Business Builders: New Research on Executive Leadership
- The Power of CONTEXT in Jobs-to-be-Done
- Value Calculators for New Product Pricing
- Blueprinter Software Updates from 2022
- The Myth of the Fast Follower Strategy
- Avoid the Commodity Death Spiral
- The Commercial Confidence Index
- Increasing the number of Outcomes in Blueprinter
- Rethink Your Major Initiatives
- Markets vs. Market Segments
- Lean Startup, Minimum Viable Products and Blueprinting
- Leadership: Beyond Short-term Thinking
- Blueprinter® software Upgrades from 2021
- Blueprinting when you have a Product Idea in Mind
- Design Thinking for B2B
- How Unforced Leadership Errors Stunt Growth
- Connecting Blueprinter with your Stage and Gate Process
- Analyzing Preference Research Data
- Writing Current State Questions
- Pursuing High Stakes Projects
- 12 Rules of Product Launch
- Create a Job Map like a Pro
- B2B vs. B2C: Implications for Innovation
- Get Certified in New Product Blueprinting
- How do you select WHO to interview?
- Minesweeper Project De-Risking
- Build a Market Case with Blueprinter Software
- New Innovation Metrics
- Seven Gambits for Discovery Interviews
- Gather Economic Data During Discovery Interviews
- Blueprinting and Strategic Planning
- The Market Insights Report
- Create an Excellent Project Scope
- Practical Jobs-to-be-Done
- Interviewing Customers in Special Situations
- Data Mining within Blueprinter Software using “Search” and “Save As”
- From Discovery to Preference Interviews (Preparing for the Quant phase)
- Introducing the Executive Dashboard
- Advanced Probing Methods
- Mastering Outcome Statements
- Manage Discovery Interviews with Panache
- Virtual Voice of Customer