7 Seamless Steps in New Product Blueprinting Process

1. Market Research: Identify most attractive opportunities 2. Discovery Interviews: Uncover unmet customer needs 3. Preference Interviews: Prioritize customer needs 4. Side-by-Side Testing: Understand competitive offerings 5. Product Objectives: Create detailed product design 6. Technical Brainstorming: Internally brainstorm solutions 7. Business Case: Justify costly development Excerpted from “New Product Blueprinting,” by Dan Adams

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