Customer Interviews – Advantages Over Other Forms of Market Rese

– Most people find it harder to refuse questions if asked face-to-face. – Face-to-face is “information-rich”… good for new or complex info. – You have the flexibility to follow a lead and probe more deeply. – You can supplement the interview with on-site observations. – This interaction can build relationships & prime for selling later. Excerpted from “New Product Blueprinting,” by Dan Adams

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