The Jobs-to-be-Done Pyramid™ Launches to Strong Acclaim, Becomes Amazon’s #1 New Release in both Product Management and Consumer Behavior

June 10, 2025 – [Chapel Hill, NC] — The Jobs-to-be-Done Pyramid™: An Innovation Architecture for Humans by William “Scott” Burleson has quickly gained traction among business professionals, becoming the #1 New Release in Product Management and #1 New Release in Consumer Behavior. It also ranks as the #8 New Release in Marketing, one of Amazon’s most competitive categories.

Released earlier this month, The Jobs-to-be-Done Pyramid™ introduces a groundbreaking framework that helps innovators, marketers, and strategists understand what truly drives customer behavior—not just at the surface level, but across five interconnected layers of motivation: functional, identity, and emotional.

“Too many innovation efforts fail because they misunderstand what the customer is really trying to do,” says Burleson. “The Jobs-to-be-Done Pyramid gives teams a shared language and structure to see the entire motivational landscape—and act on it.”

With its practical tools, visual clarity, and real-world examples, the book is already being used by product leaders, corporate innovators, and customer insight teams seeking clarity in complex markets.

The Jobs-to-be-Done Pyramid™ is available in paperback, hardcover, and Kindle eBook formats on Amazon. To learn more about the framework, visit www.JTBDPyramid.com.

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About the Author:
William “Scott” Burleson, Chief Product Officer of AIM, is a leading voice in Jobs-to-be-Done thinking. In addition to The Jobs-to-be-Done Pyramid™, he is the author of The Statue in the Stone and co-host of the Product Quest Podcast. His career spans manufacturing, software, product management, and customer research—having led innovation projects at companies such as John Deere and the AIM Institute.