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12 New Rules Book

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12 New Rules Book

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The best customer interviews are exhilarating… like running without boundaries.
Be clear on what you own and what your customers own.
Maximizing shareholder value is a lovely result… but a lousy goal.
You’ll either get familiar with customer outcomes… or with mediocre growth.
Product development is a footrace… either a customer-reactive or a market-proactive footrace.

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