Find the perfect experts to interview with BluePros™!
Sometimes it’s hard to set up your Discovery or Preference interviews. Perhaps…
- You’re exploring an unfamiliar market where you have no relationships.
- Your sales colleagues are reluctant or slow to schedule customer interviews.
- You want to rapidly test a new concept. (Tip: Use Blueprinter AI for Discovery and BluePros for Preference to generate a Market Satisfaction Gap chart in 30 days!)
We’ve teamed up with Maven Research so you can easily access their network with over one million experts. Why Maven? They focus on industry practitioners—not financial institutions—and have kept costs low as a result:
| Expert Level | 1-30 min | 31-60 min | 61-90 min | 91-120 min |
|---|---|---|---|---|
| Tier 1 | $150 | $300 | $450 | $600 |
| Tier 2 | $300 | $600 | $900 | $1200 |
| Tier 3 | $450 | $900 | $1350 | $1800 |
| BluePros prices are identical to Maven’s a la carte, self-service prices (no upcharge by AIM) | ||||
Want broad, company-wide access? Contact us and we’ll connect you with Maven to explore a volume contract.
1. Plan your BluePros interviews
- Remember your AI Option: You’ve got a zero-cost way to generate Discovery outcomes: your Blueprinter AI. So conduct these first, and limit your BluePros Discovery interviews for “diving deeper.”
- Great for Preference: Our research shows “prioritizing customer needs” most strongly correlates with new-product success. BluePros Preference interviews do this by rapidly creating a Market Satisfaction Gap chart.
- Can we stay anonymous? Yes. To remove your company name from the Blueprinter noteboard, click Settings gear (top-right) > Language > Language Converter. Then delete your company name from the agenda.
- Consider your use case: Consider 3 use cases to plan the type & number of interviews you’ll conduct.
- Secure a PO: Use the above information to plan your PO. Then contact us to get started!
Contact AIMTEAM to set up access
2. Prepare for your BluePros interviews
- Watch the Clock: BluePros experts get paid by the minute, while you pay by the half-hour.
- Maintain a brisk pace. Don’t squander time on introductions: No need to divulge your company’s identity.
- Don’t start your Zoom meeting early: If you and the expert start early, this starts the clock.
- You can conduct a Preference interview in 30 minutes. If insights are very rich, expand to 60 minutes.
- Plan on 60 minutes for Discovery interviews… and extend this if you’re learning a lot.
- Use Blueprinter with BluePros:
- BluePros lets you schedule Zoom interviews. Display your screen so the expert can see your notes.
- Employ a Moderator, Notetaker, and Observer(s). This is great for training newbies!
- Use Blueprinter Tool 2.1 “settings” to identify experts’ region, point in value chain, area of expertise, etc.
- Use Blueprinter Tool 3.6 to create Market Satisfaction Gaps, based on BluePros Preference interviews.
- Transform your innovation: Stop squandering R&D with guessing at customer needs. Before entering the development stage, use BluePros Preference interviews for super-fast evidence of market needs!
3. Start using the BluePros network
- Click the “Contact AIMTEAM to set up access” button (above).
- AIMTEAM will provide you with a link to the BluePros website.
- Once in the BluePros website, click the “New Project” button.
- Complete prompts with the following in mind:
- What are you hoping to learn: Select “Learn about a topic.”
- Complete project description and title. Two to three sentences for a Description and a concise few-word title are all you need.
- Add keywords… be as specific as possible. Click “AI Generate” to enhance and add more keywords as needed.
- Click “Search for Candidates.”
- Review and rate at least 3 candidates. This is a preliminary step that “teaches” the AI which types of candidates you are most interested in.
- Add filters and qualifying questions. BlueTools suggests at least 4 questions of a qualifying nature which serve to eliminate candidates without strong expertise. An additional open text question is also recommended. (e.g. Please describe your specific professional experience with {stated topic}.”
- If you plan to conduct Preference interviews, add this qualifying question: “To what extent are you able to assign 1-to-10 ratings to the importance and satisfaction levels of various features and benefits?”
- Launch your project!
- In a few days, you’ll see experts begin to offer their services. Read their “standard” bio and be sure to click on their name to see how they answered your qualifying questions.
- Use the built-in calendaring function to schedule Zoom interviews.
- You’ll receive emails reminding you of your current and future interviews.
Need help?
We’re happy to answer your questions or get you started with a complimentary Teams or Zoom call. We can also provide an AIM Coach to work with you in-depth on your first BluePros project. Either way… contact us.