Since 2005, we’ve trained tens of thousands in New Product Blueprinting, the world’s leading B2B voice-of-customer method. And we’ve helped over a thousand new product teams truly understand customer needs. Our research shows…
30-Fold? That seems improbable… until you realize Blueprinting is an “aiming” mechanism. You were already spending millions on R&D, but now Blueprinting replaces guesswork with hard evidence of what customers really want.
For the first time, your R&D is properly aimed at real customer needs.