Ready to drive unprecedented growth with Blueprinting?

Since 2005, we’ve trained tens of thousands in New Product Blueprinting, the world’s leading B2B voice-of-customer method. And we’ve helped over a thousand new product teams truly understand customer needs. Our research shows…

  • Untrained teams understand market needs sufficiently only 1/6th of the time.
  • Blueprinting users boost their new-product success rate by 35% on average.
  • Training in Blueprinting provides an average ROI of 30-fold.

30-Fold? That seems improbable… until you realize Blueprinting is an “aiming” mechanism. You were already spending millions on R&D, but now Blueprinting replaces guesswork with hard evidence of what customers really want.

For the first time, your R&D is properly aimed at real customer needs.

Learn how you can begin your journey to reliable organic growth:

Overview of Blueprinting (3 min)

Blueprinter Software (3 min)

Training & Coaching (3 min)

Interview Demo (5 min)