Training in advanced B2B product launch…
Tired of underwhelming product launches? Your teams can learn the most advanced B2B product launch methods anywhere… pioneered by The AIM Institute. It’s easy to preview our training, because our public workshop is identical to our in-house workshop.
You can choose either workshop or online training. An AIM trainer can come to your office for a 1-day workshop. Learners then receive post-workshop help on real launches… during coached web-conferences & self-paced online learning modules. Or use just online training modules and AIM web-conference coaching to train global teams.
Atlanta, GA Workshop*
April 4, 2019
*Super early bird rate ends February 4.
Regular early-bird rate ends March 4.
Zurich, Switzerland Workshop**
May 14, 2018
**Super early bird rate ends March 14.
Regular early-bird rate ends April 14.
What will you take home?
You’ll receive the following tools to drive great B2B product launches
- 12-month access to LaunchStar® 3.0 software*
- 12-month access to 7 e-learning modules
- Blueprinting log, with >100 slides
- The e-book, 12 New Rules of B2B Product Launch
*A software license costs $30/month after year 1
These materials let you plan complete product launches, using up to five key LaunchStar® software-generated reports: 1) Launch Plan (executive summary), 2) Prospect Profile (WHO to tell), 3) Message Brief (WHAT to tell), 4) Media Guide (HOW to tell), and 5) Launch Results (post launch tracking)
What will you learn?
View these 4-minute excerpts from our e-learning modules—that accompany both in-house and public workshops—to get a sense for the advanced B2B launch concepts and methods you’ll learn…
Overview See why new launch “rules” are needed today… and how AIM’s 4 step process gives your team a detailed roadmap for its next launch success.
LaunchStar® Software View the 2-page Launch Plan executive summary… and see how your team can use the 25 powerful tools included in LaunchStar® software.
The Right Market Learn how to define a B2B market at 4 levels, see the 2-Question Launch Survey… and how to communicate via the LaunchStar® Prospect Profile.
The Right Message Explore “awareness content,” the use of offers to advance prospects on the buying cycle… and how to communicate via the LaunchStar® Message Brief.
The Right Media Learn about 9 traditional and 9 online media, how to choose the best for you… and view an example of AIM’s training for one medium (webinars).
Here’s a sample of what you’ll learn in this training (For more, download training details.)
- Create a bullet-proof 2-page Executive Summary justifying your launch
- Develop a Prospect Profile that communicates your targets to agencies and sales
- Deploy an online 2-Question Launch Survey so you don’t waste your promotion budget
- Develop your Message Brief that will drive your copy in all launch media
- Answer key positioning questions based on proven positioning principles
- Manage all aspects of production startup and internal record-keeping
- Plan and justify pricing of your new offering
- Use the Media Strategy Matrix to select the best media for your target market
- Learn over 140 current tips for 18 media… 9 traditional and 9 online
- Choose from 25 sales tools and learn the common use for each
- Plan comprehensive training for your sales force and others
- Develop a detailed launch budget and use this to track spending
- Create a lead scoring & nurturing plan for transferring leads from marketing to sales
- Move prospects along the buying cycle using the “offers” you plan for them
- Monitor sales results & other key metrics
Who should attend?
This workshop is ideal for marketing and product management professionals. But the best launches come from multi-functional teams where these functions also play a key role…
- Technical… to develop product descriptions/specifications
- Sales… to bridge the all-too-common gap with the sales force
- Operations… to scale-up production in an efficient, timely manner
- Marcomm… to coordinate promotions, often with external agencies
Public workshop registration information
There’s no better way to see if LaunchStar® training and software is right for your company than by attending one of our public workshops. Workshop registration (including software & e-learning) is only $1495. Early-bird discounts are available. If still available, you’ll be given the discounted price automatically on the registration page. The maximum attendance at our workshops is 25—so register early.
- April 4, 2019 – Atlanta, GA, USA – Register Now
Register by February 4 for the super early bird rate.
- May 14, 2019 – Zurich, Switzerland – Register Now
Register by March 14 for the super early bird rate.
- October 3, 2019 – Atlanta, GA, USA – Register Now
Register by August 1, 2019 for the super early bird rate.
- April 2, 2020 – Atlanta, GA, USA – Registration to open 6 months prior to the event.