Move to the next level with Blueprinting advanced skills.
Our blended in-house Blueprinting training will give you an edge over competitors. But how do you keep and even expand your advantage? Easy: Take your employees to the next level of B2B innovation competence with our Advanced Skills course, which we offer in a 2-day public workshop. You can also bring this workshop in-house to upgrade customer insight skills across your organization.
Cleveland, OH Workshop*
June 17-18, 2019
*Super early bird rate ends April 17, 2019.Regular early-bird rate ends May 17.
What is covered?
If you’re one of thousands trained in core New Product Blueprinting, you may recall a lot was “coming at you” in your initial training… and there’s a limit to what anyone can absorb. Here’s your chance to continue building your skills—especially in setting up and conducting Discovery and Preference interviews.
Over 80% of this material is not covered in core Blueprinting training. With 11 individual and group exercises, it’s all about boosting your skills and becoming a Blueprinting pro! This training is a prerequisite to Blue Belt certification.
What will you take home?
You’ll receive 12-month access to Blueprinter® 5.0 cloud-enabled software… which does not require an internet connection for interviews. You’ll also receive 12-month access to the 31 e-learning modules in the AIM e-Learning Center… so you can refresh your skills. (If you are currently subscribed to either, you’ll receive a 12-month extension.)
Beyond this, you’ll receive new tools to help you significantly improve your interviewing skills. With all the role-playing practice, tools and coaching, you’ll greatly increase your B2B customer insight skills!
What will you learn?
We have an ambitious 2-day schedule ready for you: For details download Blueprinting Advanced Skills Workshop Overview. Our agenda will cover these points…
- Mastering cloud-enabled Blueprinter 5.0
- Crafting concise Outcome Statements
- Convincing reluctant interviewees
- Interviewing in unfamiliar markets
- Probing for deeper Discovery insights
- Getting the most out of Trigger Maps
- Debriefing for high-quality Discovery
- Finding & recording insights from tours
- Creating winning product designs
- Building strong business cases
You’ll have nearly 8 hours of hands-on practice in individual and group breakout sessions. The focus of this 2-day course is skills. If you wish, you can get your Blue Belt certification later, with a focus on coaching (in 3 more workshop days).
What practical skills will you gain?
This two-day workshop is packed full of practice—a total of 11 individual and group exercises (see agenda). Here are just two examples:
Example 1: Since 2014, we’ve been teaching our “what and why” method of probing in our core Blueprinting workshops. Now we’re taking this to a new level with the SALT method of probing. You’ll cover deeper insights as you consider Senses-Actors-Location-Timing in your probing questions… and of course practice this.
Example 2: In your core training, you learned the AMUSE method of observation during customer tours: Accelerate activity, Minimize input, Upgrade output, Simplify transitions, and Eliminate activities. Now you’ll practice this with video simulations, and enter your findings in a powerful new Blueprinter 5.0 tool.
How can I register for this?
Register by April 17, 2019 for the Super Early Bird rate or by May 17, for the regular Early Bird discount.