Gary Kleiner

AIM Coach

Gary Kleiner brings more than 30 years of experience with a Fortune 250 company to his consulting work. He specializes in value opportunity identification and quantification, value-based pricing strategies, commercial value communication, and customer value management. His work connects the value products deliver to customers with how that value is priced, communicated, and managed.

He has developed value-based pricing strategies and propositions for a wide range of industrial and aerospace products and service offerings, and has also been involved in new product development, helping shape pricing and value propositions. Gary’s experience spans identifying and quantifying customer value opportunities, translating them into compelling commercial propositions, and supporting ongoing customer value management.

His extensive work with industrial distributors, manufacturers, and service providers has focused on helping them quantify the value of their service, support, and account-management capabilities. He has translated that value into comprehensive economic value propositions that have supported new business development while helping protect existing business and margins. He has also created value-capture and management resources documenting more than $2 billion in customer value.

Favorite Innovation Quote:

If I had asked people what they wanted, they would have said faster horses”

Henry Ford