Driving the evolution of new product development

Founded in 2005, the AIM Institute is more than a product development training company. We pioneered the idea that B2B companies can far outpace consumer goods companies when it comes to understanding customer needs. Then, by relentlessly working year-after-year with tens of thousands of professionals from the world’s top B2B companies, we fine-tuned a suite of tools, methods, and skills. Now entire organizations can become masters of B2B customer insight.

Bottom line: We’re on a mission to change B2B innovation. We’re confident that today’s “typical” B2B innovation will look absurd to future innovators. Study after study shows B2B companies suffer great commercial risk, squandered R&D, and missed opportunities. We show our clients how to listen to the voice-of-the-customer with flexible, comprehensive training plans. We teach them how to use customer insights to introduce bold new B2B products. And we have one goal: Help you achieve profitable, sustainable, organic growth through market-facing B2B innovation.

Our product development training team members are seasoned business professionals, with decades working for Fortune 500 corporations. They know first-hand what it takes to develop and launch new products. They know the pitfalls of product development and how to stop small problems from becoming big problems. Best of all, they take great pleasure in seeing your employees master life-long skills that will grow your business.

What sets us apart? Our B2B-optimized methods taught nowhere else… the hands-on tool set you keep… and our truly-special coaches. Instead of disappearing after a workshop, our coaches use scheduled web-conferences to guide your teams as they refine their new skills on real projects. We’ll even train your employees to become your in-house Certified Coaches—after they complete our certification programs—so they can mentor others in your company.

We deliver or you don’t pay.

Our guarantee is simple. If we don’t meet or exceed your expectations, you don’t owe us a dime. How can we be so confident? Because over two-thirds of AIM workshop attendees rate our workshops in the top 10% of all workshops they’ve ever attended.