Deliver High-Value Content to Your Organization

Abstract: Join Colin Palombo, Managing Partner of Stage-Gate® International, and Dan Adams, founder of The AIM Institute, as they show you how to breathe new life into your Stage-Gate process. Learn simple steps to drive out commercial risk in the front-end of NPD… so your development can focus on technical risk. Participants will receive a free copy of their new e-book, 9 Actions to Supercharge your Stage-Gate Growth Machine.

Key take-aways:

• Learn how to separate your teams’ Opportunity Quality from Execution Quality… and why.
• Understand the role of Agile, and practical ways to accelerate your product development.
• Supplement your Vitality index with new metrics to boost your innovation success.
• Learn which new skills your people must learn to optimize new product success.

Abstract: Consider the B2B vs. B2C paradox: B2B marketers often receive less glory than B2C counterparts but have much more potential to drive organic growth. To realize this potential, understand these 12 B2B advantages. Join Dan Adams, founder of The AIM Institute, as he shows you how to take advantage of your advantages. Participants can download a white paper on this, and gain free B2B Index website access to calculate “how B2B” they are.Key take-aways:

• Understand the key to outpacing your competitors’ growth.
• Learn the Customer Insight Gap, and your potential to understand B2B market needs.
• Grasp practical B2B growth implications behind each of the 12 B2B vs. B2C differences.
• Learn how to calculate AIM’s B2B Index to assess a market’s “engagement potential.”

Abstract: Perhaps your company’s R&D has developed cool new technology. But can you commercialize it? What’s the best market for it… how will you find it… and when should you call it quits? Join Dan Adams as he shares new-to-the-world methods to commercialize new technology… and to confidently communicate your progress to management. Participants will receive the white paper, Commercialize Technology.

Key take-aways:

• See how to clearly delineate technology development and product development.
• Learn how to gather and investigate all key assumptions to avoid project landmines.
• Understand the front-end steps that will eliminate most commercial risk in NPD.
• Learn now to change the dynamics of reporting to management… for the better!

Abstract: Tens of thousands of B2B professionals have learned how to develop better new products from Dan Adams. Now his team has developed a new approach for high-impact R&D projects, letting you defuse “landmines” that could blow up that risky project. And this approach helps you completely change the conversation with management: No more, “Trust us, you’ll love our project.”

Key take-aways:

• Grasp the difference between risk and uncertainty… and why it matters
• See how to gather all “assumptions that must be true” at the project onset
• Master the 4 critical steps for detecting and defusing project landmines
• Learn how to enjoy—not dread—high-stakes management project reviews

Abstract: If you’ve learned QFD, DFSS or other traditional VOC method, it’s time to see the B2B-optimized VOC Dan Adams has been refining since 2005. When you go beyond “hand-me-down” consumer VOC you’ll improve customer insights and product designs… all while impressing the customers you interview. Participants will receive The AIM Institute’s latest research report on understanding customer needs.

Key take-aways:

• Learn how confirmation bias & filtering cause you to squander enormous R&D.
• Understand how to avoid errors of omission and errors of commission.
• See how the simple use of quantitative VOC revolutionizes your new product success.
• Bonus: Learn 10 advantages of “Virtual VOC”… and 8 tips to become a VVOC pro.

Abstract: The most popular innovation metric today is the Vitality Index: % of sales from new products. But it’s a lagging indicator: Front-end-innovation changes will take years to impact revenue. Dan Adams has created two new innovation metrics, the Growth Driver Index and Commercial Confidence Index. Participants will gain free access The AIM Institute’s benchmark study and B2B growth diagnostic, and can download the white paper, New Innovation Metrics.

Key take-aways:

• Understand the 4 tests an ideal innovation metric must meet
• Learn pitfalls of focusing on results… at the expense of capabilities
• See how the Growth Driver Index promotes new leadership behaviors
• Apply the Commercial Confidence Index to stop squandering R&D

Abstract: Join Dan Adams, founder of The AIM Institute, as he presents their landmark research on 12 B2B VOC skills. This is the first-of-its-kind research linking VOC skills to new product success, and it is very compelling. Learn which VOC skills you should improve. Participants will receive a free copy of the research report, B2B VOC skills: Research linking 12 VOC skills to new product success.

Key take-aways:

• See the research linking VOC skills to understanding customer needs & new-product success.
• Learn which VOC skills separate the winners from losers… and why they matter.
• Explore 10 ways to virtually eliminate commercial risk in the front end of innovation.
• Understand 10 Ways to better engage & impress B2B customers during interviews.

Abstract: Join Dan Adams, founder of The AIM Institute, as he explains 10 advantages of virtual voice-of-customer… plus 8 tips for becoming a VVOC pro. Learn why web-conference customer interviews are here to stay in a post-pandemic world, and build new skills pioneered by AIM for in-depth customer insights. Participants will receive a copy of AIM’s white paper, Virtual VOC.

Key take-aways:

• Learn how to conduct virtual VOC your customers will love
• Understand when to use in-person VOC vs. virtual VOC
• Enjoy virtual VOC advantages you weren’t even thinking about
• Master ways to accelerate product development with virtual VOC