We’ve got loads of complimentary, original content to share with your organization on B2B organic growth. Now you can deliver fresh thinking to your members, students or employees will love. We’ll provide you with free…
Use our free content to deliver more value to your audience. Example: Your trade association already provides technical training: Now you can also deliver world-class business training.
Perhaps you’re teaching an executive MBA course and want to balance all those B2C examples with the world’s most advanced thinking on B2B innovation and marketing.
Are you trying to create a stronger “outside-in,” market-focused culture in your company? Our videos and articles on your intranet will move minds like nothing else.
We invite you to host 50 complimentary 2-minute videos on your website. These non-commercial videos represent the world’s most complete and advanced thinking on B2B organic growth today.
Your host, Dan Adams, will stimulate your audience’s thinking on many B2B growth topics:
We’ll provide you with the webpage code to easily insert these videos under your banner. To check out the same videos on our website, visit www.b2bgrowth.video. Just contact us with questions or to move forward.
Your members, students, or employees will love to see this latest research and thinking. We’re happy to partner with you to deliver it to them. Here are some examples of 20 research reports, white papers and e-books they’ll enjoy reading. Contact us us to learn more.
We make it very easy for you to host high-value webinars for your association members. You pick the topic, and your AIM speaker will deliver an engaging talk they’ll rate among their favorites… at no cost to you. Most of these talks are delivered by Dan Adams or Scott Burleson, experienced speakers and recognized thought leaders in B2B innovation and growth. Contact us to learn more.
Abstract: Do your sales and tech support reps make hundreds of calls annually? When they apply this advanced probing and CRM record-keeping, you’ll reap two benefits: 1) Their engaging interest will lead to more sales today, and 2) your CRM data mining will lead to more new product sales tomorrow. Join Dan Adams, founder of The AIM Institute, as he explains how to implement this upgrade in your company. Participants will receive a free copy of the white paper, Everyday VOC.
Abstract: Join Dan Adams, founder of The AIM Institute, as he presents their landmark research on 12 B2B VOC skills. This is the first-of-its-kind research linking VOC skills to new product success, and it is very compelling. Learn which VOC skills you should improve. Participants will receive a free copy of the research report, B2B VOC skills: Research linking 12 VOC skills to new product success.
Abstract: Join Colin Palombo, Managing Partner of Stage-Gate® International, and Dan Adams, founder of The AIM Institute, as they show you how to breathe new life into your Stage-Gate process. Learn simple steps to drive out commercial risk in the front-end of NPD… so your development can focus on technical risk. Participants will receive a free copy of their e-book, 9 Actions to Supercharge your Stage-Gate Growth Machine.
Abstract: Consider the B2B vs. B2C paradox: B2B marketers often receive less glory than B2C counterparts but have much more potential to drive organic growth. To realize this potential, understand these 12 B2B advantages. Join Dan Adams, founder of The AIM Institute, as he shows you how to take advantage of your advantages. Participants can download a white paper, B2B vs. B2C, and gain free B2B Index website access to calculate “how B2B” they are.Key take-aways:
Abstract: Perhaps your company’s R&D has developed cool new technology. But can you commercialize it? What’s the best market for it… how will you find it… and when should you call it quits? Join Dan Adams as he shares new-to-the-world methods to commercialize new technology… and to confidently communicate your progress to management. Participants will receive the white paper, Commercialize Technology.
Abstract: Tens of thousands of B2B professionals have learned how to develop better new products from Dan Adams. Now his team has developed a new approach for high-impact R&D projects, letting you defuse “landmines” that could blow up that risky project. And this approach helps you completely change the conversation with management: No more, “Trust us, you’ll love our project.”
Abstract: If you’ve learned QFD, DFSS or other traditional VOC method, it’s time to see the B2B-optimized VOC Dan Adams has been refining since 2005. When you go beyond “hand-me-down” consumer VOC you’ll improve customer insights and product designs… all while impressing the customers you interview. Participants will receive The AIM Institute’s latest research report, B2B VOC Skills, on understanding customer needs.
Abstract: The most popular innovation metric today is the Vitality Index: % of sales from new products. But it’s a lagging indicator: Front-end-innovation changes will take years to impact revenue. Dan Adams has created two new innovation metrics, the Growth Driver Index and Commercial Confidence Index. Participants will gain free access The AIM Institute’s benchmark study and B2B growth diagnostic, and can download the white paper, New Innovation Metrics.
Abstract: Join Dan Adams, founder of The AIM Institute, as he explains 10 advantages of virtual voice-of-customer… plus 8 tips for becoming a VVOC pro. Learn why web-conference customer interviews are here to stay in a post-pandemic world, and build new skills pioneered by AIM for in-depth customer insights. Participants will receive a copy of AIM’s white paper, Virtual VOC.