Everyday VOC^® training: Turn every customer interaction into actionable insight.

Most B2B customer meetings produce a tiny fraction of what could be learned. Two groups love Everyday VOC training:

1. Commercial/Sales: SPIN Selling research proved the most successful sales professionals diligently probe customers’ problems. This leads to current sales.
2. Marketing/Product Managers/R&D: Imagine thousands of customer visits yielding unprecedented market insights… so you can develop blockbuster products and future sales.

A comprehensive program:

This training—combined with SalesPrep® software—improves 3 Ps for your sales, marketing, and technical teams…

What you get:

Your attendees get everything needed for real behavior change:

• 4-hour workshop loaded with hands-on exercises.
• 12-month subscription to SalesPrep® software with…
  • Unlimited AI-generated pre-call visit reports
  • Unlimited, on-demand AI probing practice with “Claire”
  • Unlimited post-call reports by AI ghostwriter, “Paige”
  • 10 e-learning modules (6-12 minutes each)
  • PDF’s for methods e.g., “What-Why-Clarify” probing
• Certification program to recognize learner progress.
• 3 Monthly 1-hour follow-up webinars to encourage uptake.
• Sponsor Dashboard so you can view attendees’ progress.

Your cost for a private workshop:

• Virtual: $9,000 + $495 per learner
• In-person: $12,000 + $495 per learner + travel expenses. (For >50 learners add $6,000 for a 2nd trainer)

Everyday VOC training helps your business and your career. An important question is, “What skills can I master that AI cannot?” This 5-minute video explains that AI can only operate on knowledge that’s been published above the Digital Waterline… while you can learn everything else in customer conversations.

It’s easy to learn more Everyday VOC…

• Attend one of our public workshops.
• Contact us for a consultation.