The AIM Institute > Everyday VOC®

Everyday VOC® training: Turn every customer conversation into valuable insight.

 

 

Everyday VOC drives business growth.

What if your sales, marketing, and technical people learned much more from their customer conversations? They will with the Everyday VOC® workshop, supported by Claire ConversationsTM, a powerful Microsoft Teams app.

Convince vs Understand

Many learn how to handle objections, negotiate, and close the sale. That’s OK, but the best conversations aren’t about convincing customers. They’re about entering their world and learning what matters to your customers… you know, the people who use and pay for your products.

Spending millions

 

Digital WaterlineEveryday VOC boosts careers.

A good question today is, “What skills can I master that AI cannot?” This 5-min video explains that AI can only operate on knowledge published above the “Digital Waterline.”

You can learn everything else in customer conversations. Paradoxically, our AI role-playing can insulate your job from AI.

 

Meet Claire, your AI coach

Claire plus PDGFor over two decades, we’ve taught the world’s leading B2B VOC method to mostly Fortune 500 companies. Now you can master these skills through incredibly realistic AI role-playing on your products and your customer applications.

For most customer problems, you must ask 12-16 questions to gain complete understanding. Only Claire Conversations teaches you these questions.

Most workshops fail to deliver real  behavior change. But Claire Conversations’  progressive learning plan delivers new skills, new insights, and new revenue.

 

Training with results

When you sponsor a workshop, you want meaningful behavior change afterwards. Otherwise, you lose money and credibility. Those trained in Everyday VOC overwhelmingly claim it helps. A lot.

How Helpful Pie Chart

 

What you get:

Your attendees get everything needed for real behavior change:

  • 4-hour workshop loaded with hands-on exercises.
  • 12-month subscription to Claire Conversations with…
    • Unlimited practice with realistic AI customers & Claire
    • 3 Levels to understand unmet customer needs
    • 1 Level to gain feedback after prototypes, proposals, etc.
    • 1 Level to assess customer commitment… and increase it
    • Conversation Guides for all 5 levels
  • Certification program to recognize learner progress.
  • 3 Monthly 1-hour follow-up webinars to encourage uptake.

Your cost for a private workshop:

  • Virtual: $12,000 + $495 per learner (includes 12-mo Claire Conversations subscription)
  • In-person: $18,000 + $495 per learner + travel expenses. (For >50 learners add $6,000 for a 2nd trainer)

It’s easy to learn more about Everyday VOC…