What is the value proposition of a product? The Value Proposition of a product is a formal statement describing the competitive advantage of a new product for a given market segment. Though many examples exist, the jobs-to-be-done methodology provides a precise template upon which to build a clear, concise, unambiguous statement. It tells WHAT we’re ... Read More

What is idea generation? Idea generation is the process of generating and selecting ideas to solve discrete problems. However, within the context of new product development, the goal of idea generation is to solve customer problems. After all, every new product begins as an idea. Therefore, if there’s an innovation job that we’d better do ... Read More

If you develop new products, the design thinking process can help. All the more so if you’re a B2B innovator: You can upgrade the most important parts of design-thinking in ways consumer goods developers can only wish for. Here’s what you must do differently for B2B-optimized design thinking. Imagine a chemical engineering student taking an ... Read More

It’s important to recognize what a stage-and-gate process will—and will not—do for you. This research shows why it’s a mistake to count on such a process to drive growth. Given the limitations of internal focus and analytical thinking, you need more. Simply put, your stage-and-gate process is necessary, but not sufficient. ... Read More

Every large company has a system for new product growth. And yet, it’s often pushed aside, not understood, and taken for granted.  Some view it as too technical. Some see it as complex. Most don’t recognize the potential energy it could release. What is this critical system? It’s the new product development process.  The heart ... Read More

What is Blue Ocean Strategy? Blue Ocean Strategy is the process of targeting a combination of unmet customer needs for innovation that are currently underserved by traditional competitors. It’s one of those ideas that sounds obvious after someone explains it to you. But that is just the beginning… How should we think about Blue Ocean ... Read More

Want to drive rapid, profitable, sustainable growth at your company… and focus on what matters most? This original research taps over 10,000 years of combined experience from 540 B2B professionals. You’ll see which of 24 growth drivers they deemed the most important, and which they were most eager to improve. ... Read More