Portfolio management links strategy with execution for new product development. A Voice of the Customer program maximizes ROI for all new product initiatives, whether incremental or breakthrough. ... Read More

Dan Adams: Congratulations! How long have you been working on this project? Scott Burleson: Thanks! I started working on a book  about 14 years ago. It was originally going to be a comprehensive guide for product managers. But the deeper I went, the more that I realized that my true passion was much more about ... Read More

Portfolio management links strategy with execution for new product development. A Voice of the Customer program maximizes ROI for all new product initiatives, whether incremental or breakthrough. ... Read More

Lean Startup is a powerful methodology, but B2B suppliers need to make some adjustments to avoid serious pitfalls. Instead of using a Build-Measure-Learn cycle, B2B producers should use a Learn-Build-Measure-Learn cycle. In other words, they should begin with B2B-optimized customer interviews.  ... Read More

“The less I know, the more I like it.” That’s how a business leader described his experience with big R&D projects to me. What looks wonderful at first often perishes later, sometimes dragging careers with it. During your project reviews, is management hearing, “Trust me, you’ll love this”? There’s a better way, one that puts ... Read More

The world of B2B sales techniques can be a confusing landscape. “Confusing” because it’s hard to know when to rely upon traditional B2B sales techniques and when to embrace newer approaches. Certainly, B2B sales are more complex than B2C sales – and despite the information revolution – this complication persists. Many of the current challenges ... Read More

New Product Blueprinting's B2B-specific methods provide the inputs for organic growth. Avoid these blunders when executing Step 2, Discovery Interviews. ... Read More