Imagine you spent two years developing a new product, and have just launched it. You’re waiting to tell your boss about exciting new sales… and waiting. As the months go by and you get more feedback from the field, you realize the market has responded to your launch with one big, collective… yawn. What went ... Read More

What is Smarketing? “Smarketing” is when marketing is only executed with a short term, sales mentality. It’s the unholy melding of sales and marketing. Why is this bad? With Smarketing, the longer term, less urgent, strategic marketing activities are pushed aside. Strategic vs. Tactical Marketing Strategic marketing sets the course and tactical marketing steers the ... Read More

Many companies struggle trying to enter new markets or introduce new technology. You can apply a new “de-risking” methodology to identify those "landmines” that could blow up your project. This approach not only gives teams a detailed roadmap to follow… it allows them to clearly communicate risk to management. ... Read More

Absorb far less risk in your transformational projects by following 4 steps: 1) Diverge to many potential risk factors, 2) converge to the high-impact, low-certainty factors, 3) investigate these with a CheckPoint Plan, and 4) intelligently communicate progress to management. ... Read More

Portfolio management links strategy with execution for new product development. A Voice of the Customer program maximizes ROI for all new product initiatives, whether incremental or breakthrough. ... Read More

For over 30 years, companies have used the Vitality Index. But this metric has shortcomings addressed by two new metrics from The AIM Institute: 1) The Growth Driver Index (GDI) measures how you are building your growth capabilities. 2) The Commercial Confidence Index (CCI) assesses your commercial risk on new product development. ... Read More

It’s important to recognize what a stage-and-gate process will—and will not—do for you. This research shows why it’s a mistake to count on such a process to drive growth. Given the limitations of internal focus and analytical thinking, you need more. Simply put, your stage-and-gate process is necessary, but not sufficient. ... Read More