What if you could finish your voice-of-customer interviews in just a few weeks, not months? We’re talking about incredibly thorough qualitative and quantitative interviews. You’ll have irrefutable evidence that eliminates most commercial risk. You’ll know exactly which outcomes the market does and doesn’t want you to improve. And you’ll have it FAST. Here’s the good ... Read More

Is your business led by a Builder?… a Remodeler?… a Decorator?… a Realtor? New research by the AIM Institute shows your business will be stronger and grow faster if your senior business leader is a Builder. Let’s see why… On October 30, 2023, we published a new book by Dan Adams: Business Builders: How to ... Read More

Market segmentation is covered in every business curriculum, and for good reason. The best of the best, in every craft, maintain a focus on fundamentals. Consider that the great Tiger Woods continues to perfect his golf swing even as he approaches the end of his career. For innovation, few concepts are as fundamental as market ... Read More

Today's innovation methods will look outdated in the future, with these 6 “awkward realities”: 1) We test market needs by launching products at customers. 2) We don’t understand what organic growth requires of us. 3) We misunderstand the proper role of stage-and-gate processes. 4) We interview customers to “validate” our hypothesis. 5) We fail to fully engage customers in our innovation. 6) We are easily distracted from customer-facing innovation. ... Read More

Tired of new product failures? Get one simple step right and your new product success rates will soar. For B2B companies, this step is prioritizing customers’ needs. Not sure about that? We’ll show you strong evidence that supports this… and show you how to turn new product failures into rare and distant memories. What’s more ... Read More

Finance is the calculus of growth. Engineers, product managers, and CEOs are all guided by financial metrics to lead the business to fulfill its purpose: sustainable, profitable growth. Meanwhile, the outside world uses finance to estimate firm value and potential. Perhaps due to the breadth of stakeholders, it’s easy for a company to slip into ... Read More

It’s natural to ruminate on the future; in particular, about technology adoption. What changes will future technology waves bring?  Will we ride them to riches or drown under the weight of disruption? A Danish proverb warns that “Prediction is dangerous, especially about the future.” A cycle of bad logic Unfortunately, when we theorize, we can ... Read More