Commercialize technology… in 6 foolproof steps

06-21-Commercialize-Technology

In 1965, DuPont scientist Stephanie Kwolek synthesized the first Kevlar polymer, an amazing fiber with five times the strength of steel. DuPont invested several hundred million dollars to commercialize the technology for tire cords, with disappointing results. It would be another decade before the company found its first major market for this material: bullet-proof vests. ... Read More

The Design Thinking Process…Optimized for B2B

The-Design-Thinking-Process-Optimized-for-B2B

If you develop new products, the design thinking process can help. All the more so if you’re a B2B innovator: You can upgrade the most important parts of design-thinking in ways consumer goods developers can only wish for. Here’s what you must do differently for B2B-optimized design thinking. Imagine a chemical engineering student taking an ... Read More