Within every new product initiative, we must create a product spec.  As a result, engineers need to know what to “build to.” Meanwhile, modern innovation methods begin with customer needs as the input to the process, leaving an important, and too-often unanswered question, “How do we get from a customer need to a product specification?” ... Read More

New Product Blueprinting provides these typically overlooked benefits: 1) Learn the unknown unknowns. 2) Unlearn the things we do know… that aren’t true. 3) Align the development team for action. 4) Make better decisions through market intuition. 5) Build sales relationships. ... Read More

How valuable are B2B customer tours? Well – in the early 1980s, Eugene Goodson was the head of Johnson Controls’ automotive seating group, when a Japanese competitor requested a plant tour. The Japanese visitors spent less than one hour in the plant and took no notes. Harmless, right? Years later Goodson and his team were ... Read More

Back to the future! Let’s revisit this interview with Dan Adams from 2010. It appears that we still have major opportunities to improve B2B innovation! Contact us here and let us know what changes that you’ve seen! *Interview with Dan Adams; from May, 2010 Interviewer: How do you assess how well a B2B firm’s ability ... Read More

Portfolio management links strategy with execution for new product development. A Voice of the Customer program maximizes ROI for all new product initiatives, whether incremental or breakthrough. ... Read More

Leaders can speed up product development by putting their foot on three “pedals”… resources, communication and accountability. And teams also have three pedals to push: market knowledge for NPD accuracy, risk management, and communication. ... Read More

Portfolio management links strategy with execution for new product development. A Voice of the Customer program maximizes ROI for all new product initiatives, whether incremental or breakthrough. ... Read More