Prepare for a whole new way of thinking.
You’ll find our highest concentration of industry-changing ideas in these white papers. Each is built on insights gained from years of working with top B2B firms. You can “move minds” in your organization with these white papers, because the ideas in them are fresh, convincing and memorable.
Virtual VOC (VVOC)
If you’re not interviewing your B2B customers via web-conferencing, it’s time to reconsider. While in-person interviews are still the...
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Guessing at Customer Needs
Five out of six B2B product development teams are betting on the wrong product designs–essentially guessing at B2B customer needs&#...
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Market Satisfaction Gaps
With one simple change you can breathe new life into your new product success rate and organic growth. This “fix” only works if your ...
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Catch the Innovation Wave… with the New Science of B2B Customer Insight
In the past, companies used the Quality and Productivity Waves for competitive advantage. But today quality and efficiency improvements j...
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Timing is Everything: Exposing Deep Flaws in B2B Innovation Today
When most companies ask themselves three “timing questions,” they realize their B2B innovation is terribly supplier-centric. This wil...
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Innovating in Unfamiliar Markets: How to De-risk Transformational Projects
When you try to bring innovation to a market that’s new to you… do you face high risks? You don’t have to. You face uncertainty, bu...
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B2B Lean Startup: Expanding the Build-Measure-Learn Cycle
The Lean Startup movement can help large corporations become more nimble and fast-moving in their innovation. But if you are a B2B compan...
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