You’ll find our highest concentration of industry-changing ideas in these white papers. Each is built on insights gained from years of working with top B2B firms. You can “move minds” in your organization with these white papers, because the ideas in them are fresh, convincing and memorable.
Here’s the B2B vs B2C paradox: B2C marketers get most of the glory, but B2B marketers have much more potential to understand c...
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If you’re not interviewing your B2B customers via web-conferencing, it’s time to reconsider. While in-person interviews are still the...
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With one simple change you can breathe new life into your new product success rate and organic growth. This “fix” only works if your ...
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For more than three decades companies have relied on the vitality index–% of sales from new products. While helpful, this innovatio...
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Five out of six B2B product development teams are betting on the wrong product designs–essentially guessing at B2B customer needs...
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In the past, companies used the Quality and Productivity Waves for competitive advantage. But today quality and efficiency improvements j...
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When most companies ask themselves three “timing questions,” they realize their B2B innovation is terribly supplier-centric. This wil...
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When you try to bring innovation to a market that’s new to you… do you face high risks? You don’t have to. You face uncertainty, bu...
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“Build-measure-learn” is the core process of the Lean Startup cycle. It can help large corporations become more nimble and ...
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