Prepare for a whole new way of thinking.

You’ll find our highest concentration of industry-changing ideas in these white papers. Each is built on insights gained from years of working with top B2B firms. You can “move minds” in your organization with these white papers, because the ideas in them are fresh, convincing and memorable.

GCN Whitepaper 3d

Guessing at Customer Needs

Five out of six B2B product development teams are betting on the wrong product designs… as shown by new research from The AIM Institute...
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Catch the innovation wave

Catch the Innovation Wave… with the New Science of B2B Customer Insight

In the past, companies used the Quality and Productivity Waves for competitive advantage. But today quality and efficiency improvements j...
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TIE Whitepaper 3d

Timing is Everything: Exposing Deep Flaws in B2B Innovation Today

When most companies ask themselves three “timing questions,” they realize their innovation is terribly supplier-centric. This will ch...
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UIM Whitepaper 3d

Innovating in Unfamiliar Markets: How to De-risk Transformational Projects

When you try to bring innovation to a market that’s new to you… do you face high risks? You don’t have to. You face uncertainty, bu...
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whitepaper lean startup image

Lean Startup: Expanding the Build-Measure-Learn Cycle

The Lean Startup movement can help large corporations become more nimble and fast-moving in their innovation. But if you are a B2B compan...
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