Many tell us the book, New Product Blueprinting: The Handbook for B2B Organic Growth, has changed their careers. It certainly presents an entirely new view of how a B2B company can achieve profitable, sustainable organic growth. Also, check out these three e-books… on B2B growth leadership, B2B voice-of-customer and B2B product launch.
This landmark book sets forth a thorough and compelling description of the New Product Blueprinting process. It brings crystal-clarity to the fuzzy front end of B2B product development, with breakthrough methods not found elsewhere. Dan Adams has taught these methods to thousands in the world’s largest firms, and now brings them to you. For details, check out our book brochure. For Dan’s latest thinking, also see his 50 two-minute videos in the B2B Organic Growth series.
You can buy at Amazon… or download these chapters for free:
Book Introduction, with an overview of the book
Chapter 1: This Book is for B2B… Not Consumer Goods
Chapter 4: What is New Product Blueprinting?
Chapter 8: Use Customer Interviews for a Competitive Edge
Chapter 11: Discovery Interviews
Chapter 14: Product Objectives
A job-to-be-done is a customer’s goal, objective, or problem to be solved. Built upon the work of Lance Bettencourt, Clayton Christensen and Tony Ulwick, Jobs-to-be-done philosophy provides the language and tools to understand customer needs.
The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy is a complete treatise on the ideology. It will help marketers, innovators, business leaders and practitioners to boldly create value by understanding the customer’s true motivations.