Stop guessing. Start knowing.

The AIM Institute is the leading researcher on “what works” in the front end of B2B innovation. Is your company consistently beating its peers when it comes to organic growth? If not, it might be time to make your growth plans based on facts instead of hunches.


VOC skills that drive B2B sales

Want to sell more? Paradoxically, you need to do less “selling.” Instead, ask the right questions about your customer’s pr...
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B2B Voice of Customer Skills Research Report

Want to significantly boost your new product success rate? This AIM Institute research shows your best bet may be training your teams in ...
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Drive Organic Growth Research 3d

What Drives B2B Organic Growth?

What is B2B organic growth? B2B organic growth is the additional revenue and profitability as driven by new products, as opposed...
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qualitative Discovery Interviews

Discovery Interview Research Report

Discovery interviews are divergent, qualitative customer interviews that let you avoid errors of omission (failing to uncover unarticulat...
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Preference Research 3d

Preference Interview Research Report

After Discovery interviews… quantitative, convergent Preference interviews are used to avoid errors of c...
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