Everyday VOC Webinars

Join us for an informative 30-minute webinar followed by (optional) Q&A. Important for anyone keen to understand the impact of AI on B2B customer conversations.

Why You Should Master B2B VOC in an AI World (30 min + Q&A)

Prepare Smarter. Probe Deeper. Publish Faster.

Want to master in-person B2B customer conversations? AI can never replace you here because these insights are gained below the “Digital Waterline” (not digitally published previously.)

In this fast-moving webinar, you’ll see how AI (paradoxically) helps marketing, sales, and technical professionals master this uniquely human domain:

• Why customers don’t make decisions the way you think they do.
• Prepare for customer meetings in 60 seconds.
• Practice “What-Why-Clarify” probing with your AI Guide, Claire.
• Publish post-meeting call reports with an AI ghostwriter.
• Use the Probing Depth Gauge for incredibly deep insights.
• How an Everyday VOC workshop can help you master all this.

Reserve your spot in a session now:

Past Class Recordings

• Using AI in B2B Applications
• The SalesPrep™ System for B2B Sales Success
• Using AI to Turbocharge the Discovery Interview Process
• Business Builders: New Research on Executive Leadership
• The Power of CONTEXT in Jobs-to-be-Done
• Value Calculators for New Product Pricing
• Blueprinter Software Updates from 2022
• The Myth of the Fast Follower Strategy
• Avoid the Commodity Death Spiral
• The Commercial Confidence Index
• Increasing the number of Outcomes in Blueprinter
• Rethink Your Major Initiatives
• Markets vs. Market Segments
• Lean Startup, Minimum Viable Products and Blueprinting
• Leadership: Beyond Short-term Thinking
• Blueprinter® software Upgrades from 2021
• Blueprinting when you have a Product Idea in Mind
• Design Thinking for B2B
• How Unforced Leadership Errors Stunt Growth
•  Connecting Blueprinter with your Stage and Gate Process
• Analyzing Preference Research Data
• Writing Current State Questions
• Pursuing High Stakes Projects
• 12 Rules of Product Launch
• Create a Job Map like a Pro
• B2B vs. B2C: Implications for Innovation
• Get Certified in New Product Blueprinting
• How do you select WHO to interview?
• Minesweeper Project De-Risking
• Build a Market Case with Blueprinter Software
• New Innovation Metrics
• Seven Gambits for Discovery Interviews
• Gather Economic Data During Discovery Interviews
• Blueprinting and Strategic Planning
• The Market Insights Report
• Create an Excellent Project Scope
• Practical Jobs-to-be-Done
• Interviewing Customers in Special Situations
• Data Mining within Blueprinter Software using “Search” and “Save As”
• From Discovery to Preference Interviews (Preparing for the Quant phase)
• Introducing the Executive Dashboard
• Advanced Probing Methods
• Mastering Outcome Statements
  • PDF Presentation from “Mastering Outcome Statements”
• Manage Discovery Interviews with Panache
• Virtual Voice of Customer