The AIM Institute > New Product Blueprinting > Expanded Blueprinting

Use Expanded Blueprinting for all your new products.

For 2+ decades, Blueprinting VOC was used to develop major products in core markets. Expanded Blueprinting now lets you pursue adjacent markets & better incremental products. These AI tools are included with your Blueprinter subscription at www.BlueprintingCenter.com > Rapid Research.

In this video, see how Guided AI is “democratizing” secondary market research, allowing scientists and engineers to find applications for their product technologies in minutes.

Rapid Research Tools

These Expanded Blueprinting tools are included with your Blueprinter subscription and are found in the Rapid Research section of your Blueprinting Center.

Check out #1 in the Rapid Research page below: Interview an AI Expert. Mac–your Market Application Consultant–lets you explore adjacent markets & launch great incremental products.

Rapid Research BPC page with numbers

1 Interview an AI Expert: Let Mac, your AI Market Application Consultant guide you in an information-packed discussion. Download sample:

  • Product-First: You have a product idea and want to find a promising market application for it.
  • Application-First: You know the application area and want to design a better product for it.
  • Ask Anything: You ask anything about applications, test methods, processes, problems, etc.

2  Interview an Industry Expert: Search our BluePros database of over one million industry experts. Then schedule low-cost virtual interviews to explore a market application… or conduct Discovery or Preference interviews.

3  Secondary Market Research: Quickly generate a report on any market segment with 1) market size, 2) market growth, 3) market structure, 4) market trends, 5) customers, 6) competitors, 7) unmet customer needs, 8) market characteristics, and 9) recent market needs. Download sample.

4 Company Research: Specify a company—or ask for a type of company in any region—to see company stakeholders, company news, market trends, common problems, process steps, and company description (size, leadership, products, competitors, strategy). Download sample.

5 Industry Problems: See 15-to-25 of the most common problems encountered by target customers using your type of product. Then download a 2-page brief on any. Download sample.

6 Customer Process: Study the detailed step-by-step process used by target customers purchasing your type of product. You can download a 2-page brief on any step. Download sample.

7 Market Trends: Examine 15-to-25 industry trends faced by target customers using your type of product. You can download a 2-page brief on any of these trends. Download sample.