The AIM Institute > New Product Blueprinting > Blueprinting Workshop Dates

Attend a public workshop to begin applying Blueprinting (or just to check it out)

 

New Product Blueprinting workshops are perfect for you to…

  • Apply Blueprinting to your project: For $1495 you get this workshop + lifetime access to the Blueprinting Center + 1-year Blueprinter software subscription: Everything you need! New to Blueprinting? Use the “Team” or “Business” plan to add AIM coaching for $4200. (See training options matrix.)
  • “Check out” Blueprinting: Just want to see what Blueprinting is all about? Click the $495 Trial plan when you register. You’ll have 30-day access to all resources.

Upcoming Virtual Workshops* (Two half-day sessions)

Best for:
2026 Americas Europe Asia
June 2–3 8:30am EDT – 12:30pm7:30am CDT – 11:30am 14:30 CEST – 18:3013:30 BST – 17:30 Register
June 23–24 8:30am EDT – 12:30pm7:30am CDT – 11:30am 14:30 CEST – 18:3013:30 BST – 17:30 Register
July 14–15 8:30am EDT – 12:30pm7:30am CDT – 11:30am 14:30 CEST – 18:3013:30 BST – 17:30 Register
August 18–19 9:00am PDT – 1:00pm12:00pm EDT – 4:00pm 18:00 CEST – 22:0017:00 BST – 21:00 Register
September 15–16 8:30am EDT – 12:30pm7:30am CDT – 11:30am 14:30 CEST – 18:3013:30 BST – 17:30 Registration will open 120 days prior to the event.
October 6–7 8:30am EDT – 12:30pm7:30am CDT – 11:30am 14:30 CEST – 18:3013:30 BST – 17:30 Registration will open 120 days prior to the event.
October 27–28 8:30am EDT – 12:30pm7:30am CDT – 11:30am 13:30 CET – 17:3012:30 GMT – 16:30 Registration will open 120 days prior to the event.
November 17–18 9:00am PST – 1:00pm12:00pm EST – 4:00pm 18:00 CET – 22:0017:00 GMT – 21:00 Registration will open 120 days prior to the event.
December 8–9 8:30am EST – 12:30pm7:30am CST – 11:30am 14:30 CET – 18:3013:30 GMT – 17:30 Registration will open 120 days prior to the event.

*If we lack enough attendees for effective role-playing during breakouts, we will notify registrants one week prior to the workshop and rebook or refund them. So please register early!

Who should attend?

Blueprinting teams are multi-functional, so marketing, product management, technical, sales, and leadership typically attend.

If you’re using this workshop to train a new team, we can introduce you to an AIM coach beforehand to help you plan your Blueprinting project.

What resources will you receive?

Since 2005, Blueprinting training has been continually refined to include a systems-based approach with these components:

What will you learn?

You’ll learn the most advanced qualitative and quantitative B2B VOC methods… through interactive lecture, individual exercises, and virtual group breakout rooms with AIM coaches.

You’ll also see how new AI tools in Blueprinter software are changing forever how B2B companies understand market needs.