There are 4 types of leaders: Builders, Remodelers, Decorators, and Realtors. This matrix helps you understand which you are. Your business needs a builder. That’s because there are 3 three types of growth—inherited, market, and earned… and you only control one. (Hint… it’s not the first two.)
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Do you plan to grow faster than the markets you serve? Well so do your competitors. How will you win while they lose? Smarter R&D… more persuasive marketing… harder working sales? Can you think of even one unassailable competitive advantage? This series explores the answer for B2B companies today.
More in research paper, What Drives B2B Organic Growth