Is your business descending the 9 steps of the commodity death spiral right now? Do you see yourself in a specialty vs. commodity tug-of-war? Five commodity-pulling forces are arrayed against you. Specialty-pulling forces must come from one place—you, the supplier—or they won’t come at all.
More in article, The Commodity Death Spiral
In the last century, Detroit automakers fell behind Japanese competitors in the Quality Wave. Later, we saw winners and losers in the Productivity Wave. We’re now in the Innovation Wave, with huge consequences. Some B2B companies will win by moving innovation from “hope” into a new science.
More in white paper, Catch the Innovation Wave
There are 4 types of leaders: Builders, Remodelers, Decorators, and Realtors. This matrix helps you understand which you are. Your business needs a builder. That’s because there are 3 three types of growth—inherited, market, and earned… and you only control one. (Hint… it’s not the first two.)
More in article, Are You a Builder or a Decorator?
Do you plan to grow faster than the markets you serve? Well so do your competitors. How will you win while they lose? Smarter R&D… more persuasive marketing… harder working sales? Can you think of even one unassailable competitive advantage? This series explores the answer for B2B companies today.
More in research paper, What Drives B2B Organic Growth