Kelly Lawrence

AIM Trainer & Coach

Kelly Lawrence - AIM Coach

Kelly Lawrence joined AIM in 2020 after more than 20 years of end-to-end marketing expertise. The Founder & CEO of Lawrence Innovation, LLC, Kelly is passionate about collaborating with clients to accelerate their business growth.

Driven by the voice of the customer, Kelly has a career history of converting insights into practical, actionable plans that yield higher revenues, higher margins and increased market share for her clients and their downstream customers. She strives to build win-win value chain partnerships and connections. Kelly has coached global cross-functional teams and C-level executives in commercial improvement efforts that built competitive advantage in front-end-of-innovation processes.

Kelly has led strategic business accomplishments in both start-ups and multi-national corporations including industrial B2B giants Berkshire Hathaway’s Lubrizol Corporation and Fortune Brands’ Moen Inc. Her industry experience spans both manufactured goods and services including: specialty chemicals, packaging, textiles, digital printing, building products, industrial manufacturing, financial services, real estate, and C-level education.

Kelly holds an MBA from Cleveland State University and a Bachelor of Science in Business Management & Marketing from Case Western Reserve University.

Passionate about making the world a better place, Kelly lives and plays in Chardon, Ohio
with her husband and two daughters. She is an avid learner who enjoys outdoor activities, baking and active volunteering in youth development programs.

Favorite Innovation Quote:

If you can dream it, you can do it.”

Walt Disney