Everyday VOC Training: Never again waste a single customer interaction

Since 2005, our New Product Blueprinting training has helped tens of thousands of B2B professionals understand customer needs when developing new products. Now you can use our highly-refined listening and probing skills to understand customer needs every day.

Everyday VOC delivers three benefits.

Your sales professionals will sell more now, since good probing is a proven success factor.
You’ll be able to data-mine your CRM to develop better products and sell more later.
If you’re a Blueprinting user, your sales force can schedule & assist in interviews better.

The Everyday VOC workshop is offered in private and public formats. Both are 4-hour virtual workshops with 75-min small-group Zoom breakouts where learners role-play our What-Why-Clarify probing with an AIM coach.

But behavior seldom changes with any single workshop, so you’ll also receive:

12-Month e-learning subscription plus ongoing access to resources such as the Everyday VOC Guide.
Post-workshop coaching in small groups to refine probing… especially the Outcome Statements used in the Clarify Step of What-Why-Clarify probing.

Private workshops

We’ll schedule a private virtual 4-hour workshop just for your business… ideal for building skills at your next sales meeting! The cost is just $9000 + $595 per learner (plus travel) and includes…

Workshop: 4-hour virtual private session with Zoom breakouts for coached role-playing.
Resources: E-learning, knowledge center, and valuable probing aids & resources.
Post-workshop lessons: 12 weekly emails with advanced skills and tips for practicing.
Post-workshop coaching: 3 monthly coaching sessions per team to solidify new skills.
CRM advice: Suggestions from the AIM Institute on how to best use your existing CRM.

Public workshops

This 4-hour virtual workshop is identical to the private version above. It’s ideal if a) you don’t have enough learners to justify a private workshop, or b) you want to “check out” this training for your business. The cost is just $795 per learner, and includes…

Workshop: 4-hour virtual private session with Zoom breakouts for coached role-playing.
Resources: E-learning, knowledge center, and valuable probing aids & resources.
Post-workshop lessons: 12 weekly emails with advanced skills and tips for practicing.
Post-workshop coaching: Not included, but we can arrange this if you have several learners.

Upcoming public workshops (2023)

	Best for:
2023 Upcoming	Americas	Europe
March 28	8:30am EDT – 12:30pm7:30am CDT – 11:30am	14:30 CEST – 18:3013:30 BST – 17:30	Register
May 4	8:30am EDT – 12:30pm7:30am CDT – 11:30am	14:30 CEST – 18:3013:30 BST – 17:30	Register
June 6	8:30am EDT – 12:30pm7:30am CDT – 11:30am	14:30 CEST – 18:3013:30 BST – 17:30	Registration to open 60 days prior to event

“I’m excited to take back what I learned to others within my organization and to spread New Product Blueprinting into our company DNA!” – Dan E.

“Thoroughly enjoyed the workshop and am eager to begin implementing… Your entire staff is extremely knowledgeable and helpful.” – B. McDonough

“New Product Blueprinting will be critical to developing our next generation products!” – J. Ilkka

“Excellent work session. Methodology for Discovery interviews was very executable.” – B. Sharp

“Will change radically our innovation approach.” – B. Ladent

“Can’t wait to use these skills and tools. This will be a great asset for me and my company going forward. Well done!!!” – P. Walker

“The two days spent in training were extremely valuable, helping me to advance and fine-tune my interview skills.” – K. Parlock

“Blown away by how fully evolved this workshop and methodology are! Fantastic!” – T. Stier

“Fantastic workshop with the best trainer! Excellent materials, engagement and support!” – Jim D.

“Dan does a terrific job of teaching, motivating and entertaining. A true pro! The material is extremely well done and helpful.” – Mike S.