While we can meet most clients’ needs with our New Product Blueprinting and Everyday VOC training, we know others have unique needs requiring special attention. Perhaps one of the services below can support your growth plans.
Blueprinting helps you reduce commercial risk, but you may need more for transformational projects or pursuing Horizon 2 and 3 markets. Minesweeper training and software helps you gather ALL potential risks to your project—including regulatory, operational, marketing, and technical risks—and lay out a sensible plan to drive from uncertainty to certainty in each.
Sometimes you can’t find enough customers to interview for Blueprinting Discovery and Preference steps… or just to learn more about an unfamiliar market segment. We’ve teamed up with Maven Research to bring you the low-cost, self-service BluePros Expert Network, with over one million industry experts.
Conducting a New Product Blueprinting project in-house can be resource-intensive. When you outsource VOC to AIM, you can focus on core competencies while we handle the research process from start to finish. By leveraging our efficient processes, you can save valuable time and reduce costs associated with hiring and training an internal research team.
Show the world your mastery of B2B customer insight with our Blueprinting certification programs. We have two levels… Certified Blueprinting Practitioner and Certified Blue Belt. Every time you learn and apply Blueprinting, you’re naturally moving toward the next level.
Whether you’re launching a new product, rethinking your brand, or entering a new market, a JTBD Pyramid™ Analysis reveals what your customers truly care about across all five levels: function, identity, and emotion. We don’t just teach the framework. We build it with you—or for you—based on real-world insight. Each engagement results in a custom JTBD Pyramid™ Strategic Analysis Workbook—your guide for innovation, messaging, and growth.
Make your next sales meeting the best ever! When you include this 4-hour workshop as part of your next sales meeting, your sales team will learn and practice the world’s most advanced B2B customer probing methods. And they’ll master powerful AI tools to prepare for customer visits and quickly publish their insights to your CRM.