The e-book on B2B product launch
Most companies need to overhaul their B2B product launches for 3 reasons. First, the digital age has changed the game, especially raising the penalty for not being “findable.” Second, B2B marketers have been using hand-me-down B2C methods for far too long. Third, much more rigor is needed by most B2B suppliers. Products are ‘released’ casually, budgets are spent inefficiently, and prospects respond “underwhelmingly.” This e-book introduces you to today’s most advanced B2B new product commercialization methods.