The e-book on B2B product launch

Most B2B companies need to overhaul their product launches for 3 reasons. First, the digital age has changed the game, especially raising the penalty for not being “findable.” Second, B2B marketers have been using hand-me-down B2C methods for far too long. Third, much more rigor is needed by most B2B suppliers. Products are ‘released’ casually, budgets are spent inefficiently, and prospects respond “underwhelmingly.”

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