Will the target market want your new product idea? Find out in 30 days.
Wondering if your new technology would impress an existing market? Or if your technology would help you enter a new market? You now have an option (#3 below) that can save you a fortune in time and money:
- Option 1: Develop & launch the product. And hope you didn’t squander your R&D on a bad guess.
- Option 2: Conduct standard Blueprinting qualitative & quantitative interviews over several months.
- Option 3: Use BlueTest expert interviews to create a Market Satisfaction Gap chart in 30 days.
How does this work?
BlueTest combines AI power, a network of industry experts, and Blueprinter® Preference interviews to give you confidence that the market wants—or does not want—what your solution would deliver:
- Diverge: Use BlueTest AI to consider all the desired customer outcomes for this market.
- Converge: Select 10 outcomes… including the “hoped-for” outcome(s) your idea delivers.
- Recruit: Select interviewees from over a million industry experts in the BlueTest network.
- Interview: Conduct 6-8 quantitative Preference interviews using Blueprinter software.
- Analyze: Use Blueprinter Market Satisfaction Gaps to see if the market wants your solution.
Here’s an example:
You have a new polymer that delivers good tear-resistance and breathability. You wonder if this polymer would be attractive to the medical glove market.
- Diverge: BlueTest AI uncovers dozens of customer outcomes, like elasticity, grip, and flexibility.
- Converge: You select 10 outcomes, including your “hoped-for” tear-resistance & breathability.
- Recruit: You use BlueTest to schedule interviews with 6-8 experts in the medical glove field.
- Interview: You gather 1-to-10 Importance (IMP) & Satisfaction (SAT) ratings on all 10 outcomes.
- Analyze: You see if tear-resistance & breathability have Gaps > 30%, indicating market eagerness.
You have 3 options:
If you’re not a Blueprinting user, we can do all this for you (Done-For-You below). If you are a Blueprinting user, an AIM coach can work your project with you (Done-With-You). Then you’re certified to Do-It-Yourself, accessing BlueTest anytime in your Blueprinting Center.
Does this obsolete Blueprinting?
Not at all. BlueTest is just for rapid screening of new product ideas. We recommend you keep using full New Product Blueprinting to understand all market needs, engage customers, and build VOC skills.
Learn more:
Want to see if BlueTest can revolutionize the way your company takes ideas to market? Contact us and we’ll talk through your needs together.