Blueprinter® Software

Blueprinter software provides a roadmap for teams to flawlessly execute the front end of innovation. Beyond this it…

  • Gives new product development teams a workspace to collaborate
  • Helps teams impress and engage customers during interviews
  • Builds company-wide language and standard practices
  • Interfaces with—and energizes—your stage-and-gate process
  • Builds company memory, with a repository of detailed project data

Today, all 7 Blueprinting steps—from Market Research to Business Case—are found in Excel®-based* Blueprinter 4.0. Cloud-based Blueprinter 5.0 now contains Step 2—Discovery Interviews—and will eventually hold all 7 steps.

Blueprinter 5.0-Discovery

Professional interviews

Blueprinter 5.0 software lets you impress your customers with your professionalism. You can… single-click from note to note… set 9 default languages… record customer voting for favorites… change views (6, 12 or 36 notes per page)… rearrange notes… identify must-haves… display special maps to “trigger” more ideas… capture next steps… and send customers a beautiful PDF record of their ideas. You can even interview customers without an internet connection… since your work is saved to your laptop’s internet browser’s memory cache as well as the cloud.

Company-wide searches

Blueprinter software has been called “the lab notebook for marketers” because all front-end innovation work can be retrieved years later. Employees can search Discovery interviews across the entire company… to learn what colleagues have already learned from customers. What if some customer information is proprietary? No worries: You can “cloak” a sticky note or entire project so it won’t turn up in searches. Also, teams can store shared work files here, e.g. XLS, PPT, DOC and PDF.

Record customer tours

Many Blueprinting practitioners take customer tours before or after their interviews. Now you can record this information and even use AIM’s AMUSE method to improve a customer’s process (Accelerate, Minimize input, Upgrade output, Simplify transitions & Eliminate activities). Imagine how fast your new sales and tech support people could get up to speed by reviewing customer processes here.

Request a guided tour

To learn more about Blueprinter software, contact us and ask for a free, brief “at-your-desk” guided tour. We can acquaint you with not only this software, but all our training options. Blueprinter software is not sold separately, since users should be trained in listening, probing, interviewing and many other skills.

*Excel is a registered trademark of Microsoft.