Our blended in-house Blueprinting training will give you an edge over competitors. But how do you keep and even expand your advantage? Easy: Take your employees to the next level of B2B innovation competence with our Advanced Skills course, which we offer in a 2-day open workshop. You can also bring this workshop in-house to upgrade customer insight skills across your organization.
If you’re one of thousands trained in core New Product Blueprinting, you may recall a lot was “coming at you” in your initial training… and there’s a limit to what anyone can absorb. Here’s your chance to continue building your skills—especially in setting up and conducting Discovery and Preference interviews.
Over 80% of this material is not covered in core Blueprinting training. With 11 individual and group exercises, it’s all about boosting your skills and becoming a Blueprinting pro! This training is a prerequisite to Blue Belt certification.
You’ll receive 12-month access to Blueprinter® 5.0 cloud-enabled software… which does not require an internet connection for interviews. You’ll also receive 12-month access to the 31 e-learning modules in the AIM e-Learning Center… so you can refresh your skills. (If you are currently subscribed to either, you’ll receive a 12-month extension.)
Beyond this, you’ll receive new tools to help you significantly improve your interviewing skills. With all the role-playing practice, tools and coaching, you’ll greatly increase your B2B customer insight skills!
We have an ambitious 2-day schedule ready for you: For details download Blueprinting Advanced Skills Workshop Overview. Our agenda will cover these points…
You’ll have nearly 8 hours of hands-on practice in individual and group breakout sessions. The focus of this 2-day course is skills. If you wish, you can get your Blue Belt certification later, with a focus on coaching (in 3 more workshop days).
This two-day workshop is packed full of practice—a total of 11 individual and group exercises (see agenda). Here are just two examples:
Example 1: Since 2014, we’ve been teaching our “what and why” method of probing in our core Blueprinting workshops. Now we’re taking this to a new level with the SALT method of probing. You’ll cover deeper insights as you consider Senses-Actors-Location-Timing in your probing questions… and of course practice this.
Example 2: In your core training, you learned the AMUSE method of observation during customer tours: Accelerate activity, Minimize input, Upgrade output, Simplify transitions, and Eliminate activities. Now you’ll practice this with video simulations, and enter your findings in a powerful new Blueprinter 5.0 tool.
If you are interested in attending our next open workshop, Contact Us for details. Or perhaps you are interested in bringing this Advanced Skills workshop in-house to your own company. We can even design a “Renewal” workshop for your company that refreshes the skills of past learners and brings them up-to-date on our latest tools and methods. Just Contact Us to learn more!