Discover the only B2B-Optimized Voice of the Customer System

The public workshop is a great option to evaluate New Product Blueprinting, or when just a few people need the training. Taught by AIM founder Dan Adams, you’ll enjoy an immersive experience into the science of B2B innovation.

Virtual Workshops
(N. America)

Jan 26-27, 2021
8:30am – 12:30pm EST

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Mar 2-3, 2021
8:30am – 12:30pm EST

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Virtual Workshops

16-17 Feb 2021
1:00 – 5:00pm CET

(7:00 – 11:00am EST)

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16-17 Mar 2021
1:00 – 5:00pm CET

(8:00 – 12:00pm EDT)

Register Now

“Blown away by how fully evolved this workshop and methodology are! Fantastic!” – T. Stier
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Who should attend?

Blueprinting teams are multi-functional, so marketing, product management, technical, sales, and leadership typically attend. For this public workshop, three types of businesses benefit…



You’re interested in Blueprinting, but before hosting an in-house workshop, you want to “check it out.”



You’ve hosted past in-house Blueprinting workshops… and now have a few additional people you need to “catch up.”



You received training years ago, and want to learn what’s new & improved. (Hint… more than you can imagine!)

What will you learn?

You’ll receive all the software, e-learning and BlueTools® support aids that in-house workshop learners receive. At the end of the two days, you’ll be able to use your new listening, probing and interview skills to conduct qualitative Discovery interviews. Beyond this, you’ll develop a working knowledge of the remaining Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.

What resources will you receive?


Your virtual workshop registration includes 1-month trial access to everything… which you can extend to 12 months for $995:

  • One-stop Blueprinting Center
  • Blueprinter® 5.0 software
  • 31 e-learning modules
  • Over 20 BlueTools® support aids
  • BlueHelp® knowledge center
  • Blueprinting log (with ~200 slides)

With these resources you can begin conducting Discovery interviews right away. And the 31 in-depth e-learning modules and over 200 BlueHelp articles will provide deep insights after the workshop is over.

What practical skills will you gain?


You can’t master the entire Blueprinting process in 2 days. But you can do enough interview role-playing practice to conduct great Discovery interviews afterwards. Here’s what you’ll learn… at the same depth as in-house workshop learners:

  • Interviewing fundamentals (# of interviews, etc.)
  • How to interview down the value chain
  • Practice in Moderator, Note-taker & Observer roles
  • Note-taking with Blueprinter software & projector
  • Adjusting for global cultural differencesHave You Been Discovered
  • Using the PEAR method to improve listening skills
  • How to ensure interviews are customer-led
  • Transitioning between the 5 parts of Discovery
  • 6 tools for getting customers to agree to interviews
  • How to address common objections to interviews
  • How to interview in unfamiliar markets
  • Practice in applying advanced probing skills
  • Role-play interview with What-and-Why probingProbing Simulation
  • AMUSE method for B2B customer tours
  • How to conduct interviews in non-English languages
  • Identifying Outcomes, Solutions & Background
  • How to create Outcome Statements
  • Identifying Top Picks and Must-Haves
  • Using 3 Trigger maps in Blueprinter software
  • How to debrief after a Discovery interview
  • Using web-conferences to conduct remote interviews
  • Using BlueTools: Quick-Start Card, Tour Log, etc.

Registration information

The cost for our face-to-face workshop (2 full days) is $2995, while the cost for our virtual workshop (2 half-days) is $395. The former includes all resources for 12 months, while the virtual workshop lets you “try out” all our resources for 1 month. You can then extend your subscription to all resources to 12 months for $995.

There are discounts provided for some workshops based on how early you sign up. Click the Register Now link below for the workshop you want to attend, and you’ll automatically get the best discount available. Since we provide coaching during role-playing breakouts, we must limit the number of participants… even for virtual workshops. So register early!

Georgia Tech Global Learning Center
Georgia Tech Global Learning Center is one location for our face-to-face workshops

Upcoming workshops

  • Jan 26-27, 2021 – Virtual Workshop (N. America) – 8:30am – 12:30pm EST – Register Now

  • 16-17 Feb, 2021 – Virtual Workshop (Europe) – 1:00 – 5:00pm CET (7:00 – 11:00am EST) – Register Now

  • Mar 2-3, 2021 – Virtual Workshop (N. America) – 8:30am – 12:30pm EST – Register Now

  • 16-17 Mar, 2021 – Virtual Workshop (Europe) – 1:00 – 5:00pm CET (8:00 – 12:00pm EDT) – Register Now