Everyday VOC® Workshop – Never waste a single customer interaction
Now includes 1-year subscription to SalesPrep™ software (a $240 value)*
Since 2005, our New Product Blueprinting training has helped tens of thousands of B2B professionals understand customer needs when developing new products. Now you can use our highly-refined B2B listening and probing skills to understand customer needs every day. The Everyday VOC workshop delivers three benefits.
- Your sales professionals will sell more now, since good probing is a proven success factor.
- You’ll be able to data-mine your CRM to develop better products and sell more later.
- If you’re a Blueprinting user, your sales force can schedule & assist in interviews better.
The Everyday VOC workshop is a 4-hour session including a small-group breakout where learners role-play our What-Why-Clarify probing.
Perfect for your next sales meeting! Clients report immediate sales success, because these listening & probing skills set your sales force apart. Customers will view them as trusted advisors interested in them, not “another salesperson.”
Everyday VOC Workshops (4 hours)
Everyday VOC workshops are available as either public (virtual) or private (in-person or virtual) options. All workshops include the following:
- Workshop: 4-hours with breakouts for role-playing.
- Resources: Guides for improved listening, probing, and customer tours.
- Post-workshop lessons: 12 weekly emails with advanced skills & practice tips.
- CRM advice: Suggestions for using your existing CRM to capture insights.
SalesPrep™ software now included with this workshop!*
Top sales pros prepare to ask customers great questions and challenge them with fresh ideas. Now with the power of AI, you can have all this in 60 seconds on your phone or desktop:
- Company News: M&A activity, management changes, earnings reports.
- Market Trends: Key trends for this type of customer application.
- Common Problems: Frequent problems with this customer application.
- Process Steps: Major steps for using your product in this application.
- Company Overview: Leadership, size, strategy, products, competitors.
But this is more than a productivity tool. SalesPrep software includes e-learning, an AI practice guide, and resources for world-class probing during customer meetings.
With this e-learning, you’ll master…
• Listen-Ask-Suggest approach
• What-Why-Clarify probing
• SALT advanced probing
• PEAR listening signals
• AMUSE observation methods
- Level 1, Novice: Claire role-plays both the salesperson and customer roles.
- Level 2, Intermediate: Claire is your customer (and gives you advice as you go).
- Level 3, Expert: Claire is your customer (and gives you advice at the end).
Downloadable PDF Resources: Keep these sheets by your computer as prompts during phone and web-conference calls. They also make great “refreshers” before your customer visits.
*SalesPrep software, e-learning, AI Guide, and PDF resources are all included in your Everyday VOC workshop at no extra cost for the first year. If you like them, keep subscribed for just $19.95/mo/person billed annually.
PUBLIC Workshops
Public workshops are $495 per person and include everything mentioned above.
| Americas | Europe | ||
|---|---|---|---|
| January 23 | 8:30am EST – 12:30pm7:30am CST – 11:30am | 14:30 CET – 18:3013:30 GMT – 17:30 | Register |
| February 27 | 8:30am EST – 12:30pm7:30am CST – 11:30am | 14:30 CET – 18:3013:30 GMT – 17:30 | Register |
| March 20 | 8:30am EDT – 12:30pm7:30am CDT – 11:30am | 13:30 CET – 17:3012:30 GMT – 16:30 | Registration will open 90 days prior to the event. |
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PRIVATE Workshops
We’ll provide this same 4-hour workshop just for your group… in-person or virtually. (This makes a great “addition” to your annual sales or business meeting. See www.YourNextSalesMeeting.com.)
The cost is just $9000 + $495 per learner. (For more than 50 learners, add $9000 for a second trainer.) You get everything included in the public workshop, plus dedicated follow-up to ensure real behavior change afterwards:
- 4-hour in-person or virtual workshop with small-group and individual hands-on exercises.
- 12-month subscription for each attendee to the SalesPrep™ System..
- Up to 100 pre-call visit reports/month/person
- Unlimited, on-demand AI practice sessions with “Claire”
- 10 e-learning modules (6-12 minutes each)
- PDF’s to reinforce methods e.g., “What-Why-Clarify” probing
- Sponsor Dashboard to view each attendee’s use of e-learning, AI practice & pre-visit reports.
- Certification program for those making full use of the SalesPrep System.
- 3 Monthly 1-hour follow-up webinars to recognize early adopters and encourage the rest.
If you’re interested in hosting a private workshop, either in-person or virtual, please contact us.