Focusing the fuzzy front-end of B2B product development


Is your product innovation and development plagued by a “fuzzy” front end, high commercial risk, wasted R&D effort, and incremental new products? Maybe it’s time to check out a radically different approach. Our New Product Blueprinting process reinvents traditional voice-of-the-customer methods—just for B2B—turning it into a science of customer insight.

New Product Blueprinting is a completely different step-by-step methodology that we’ve been refining since 2005. It transforms your product development process and eliminates most commercial risk in the front end of innovation. By utilizing novel B2B-optimized voice-of-the-customer methods, it takes advantage of the knowledge, interest, objectivity, and foresight of B2B professionals to drive market-changing product innovation.

We don’t do your VOC for you — customer insight is a competitive advantage you should own. Cost-effective New Product Blueprinting blended learning combines workshops, coached web-conferences, self-paced e-learning, and Blueprinter® software so your new-product teams will learn and apply skills to energize your new product development pipeline. They’ll identify lucrative markets, convert voice-of-the-customer feedback into actionable data, analyze competitors’ positions, and create ground-breaking new products.

Is your company eager to move beyond mediocre growth to profitable, sustainable organic growth? This happens when you understand and meet customer needs better than others. Join leading B2B global firms in applying industry-leading New Product Blueprinting practices, some of whom have trained thousands of their employees. Check out these case stories to see how they’re taking B2B innovation to the next level.

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