Product development for a changing world

We have invented a new science of B2B customer insight for product innovation, with a suite of integrated product development training and software services. Now companies like yours can optimize the entire product development cycle with the world’s leading B2B methodology.

We train product development teams in our proven techniques to produce more innovative B2B products. They learn how to analyze and understand their markets better, de-risk and accelerate their projects, and launch new products with greater success. This is your path to profitable, sustainable organic growth.

Our product development services include:

New Product Blueprinting

Today, most B2B product innovation fails due to dismal front-end customer insight. Our groundbreaking New Product Blueprinting science of B2B customer insight completely reinvents how you understand customers’ needs and pursue new product initiatives. Today, 70% of our work is with Fortune 500 clients tired of high commercial risk and squandered R&D. Tomorrow, the methods we teach will be commonplace and obvious. Why not leapfrog competitors and accelerate your growth now?

Everday VOC

Make every customer interaction count with Everyday VOC (voice of customer) training. Since 2005, we’ve developed powerful B2B probing methods while training tens of thousands in New Product Blueprinting. We’ll train your sales, tech support & others in a 4-hour workshop, with role-playing and post-workshop support. No new software needed: Your people use your CRM system.

Project De-Risking

You can tackle your product innovation projects with confidence and peace-of-mind with our proven approach to minimize risk and maximize return-on-investment. We’ll show you how to anticipate issues before they become problems, so your projects stay on-time and on-budget. Our Minesweeper® software enables you to spot landmines early and communicate risk intelligently to your management team– a sort of “Gantt chart to manage risk.”