NEW! Free Webinars exclusively for Blueprinting subscribers…
Join Dan Adams & Scott Burleson for Monday Master Classes
Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!
Get pro tips on a specific Blueprinting topic – two Mondays each month!
10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)
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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.
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Upcoming Classes
Apr 17, 2023: Value Calculators to Optimize New Product Pricing
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Learn how to build a value calculator… and why this tool is so important for ensuring your new product price is just right. We’ll cover key issues, e.g. how and when to gather the economic data for your calculator, and how to account for human—not just financial—factors when you ask for the large price premium.
Jun 5, 2023: The Power of CONTEXT in Jobs-to-be-Done
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The essence of Jobs-to-be-Done is that a customer hires a product to help them to accomplish a job. This is the theory. But when theory meets practice, things get sticky. Learn why understanding context is critical in Jobs-to-be-Done.
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Past Class Recordings
- Blueprinter Software Updates from 2022
- The Myth of the Fast Follower Strategy
- Avoid the Commodity Death Spiral
- The Commercial Confidence Index
- Increasing the number of Outcomes in Blueprinter
- Rethink Your Major Initiatives
- Markets vs. Market Segments
- Lean Startup, Minimum Viable Products and Blueprinting
- Leadership: Beyond Short-term Thinking
- Blueprinter® software Upgrades from 2021
- Blueprinting when you have a Product Idea in Mind
- Design Thinking for B2B
- How Unforced Leadership Errors Stunt Growth
- Connecting Blueprinter with your Stage and Gate Process
- Analyzing Preference Research Data
- Writing Current State Questions
- Pursuing High Stakes Projects
- 12 Rules of Product Launch
- Create a Job Map like a Pro
- B2B vs. B2C: Implications for Innovation
- Get Certified in New Product Blueprinting
- How do you select WHO to interview?
- Minesweeper Project De-Risking
- Build a Market Case with Blueprinter Software
- New Innovation Metrics
- Seven Gambits for Discovery Interviews
- Gather Economic Data During Discovery Interviews
- Blueprinting and Strategic Planning
- The Market Insights Report
- Create an Excellent Project Scope
- Practical Jobs-to-be-Done
- Interviewing Customers in Special Situations
- Data Mining within Blueprinter Software using “Search” and “Save As”
- From Discovery to Preference Interviews (Preparing for the Quant phase)
- Introducing the Executive Dashboard
- Advanced Probing Methods
- Mastering Outcome Statements
- Manage Discovery Interviews with Panache
- Virtual Voice of Customer