The AIM Institute > Training > AIM Webinars & Classes

Free Webinars exclusively for Blueprinting subscribers…

Join Dan Adams & Scott Burleson for AIM Webinars and Monday Master Classes

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Have you attended a Blueprinting workshop? Why not continue building your skills by attending our AIM Webinars and Monday Master Classes? During each of these 30-minute web-conferences, you’ll hear a special lesson… and then enjoy a 30-minute open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!

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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.


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Upcoming Webinars

Oct 10, 2024, 10 am EST: Understanding and Implementing AI in B2B Marketing.

Equip yourself with the foundational knowledge and practical steps to seamlessly integrate AI into your B2B marketing strategies. Discover the transformative power of AI in modern B2B marketing, enhancing productivity, reducing costs, and boosting performance. Learn from real-world case studies and engage in interactive sessions to identify and implement AI use cases tailored to your organization.

Key takeaways:

  • Grasp the essentials of AI’s pivotal role in contemporary B2B marketing.
  • Understand how AI drives productivity, cost reduction, and performance enhancement.
  • Learn to pinpoint relevant AI use cases for your organization, including customer segmentation, personalized content, and predictive analytics.
  • Gain insights into top AI tools for B2B marketing and criteria for selecting the right ones.
  • Watch a live demonstration of a selected AI tool in action.
  • Attendees can take a no-cost AI-readiness assessment with individualized benchmark results.
  • Attendees will receive a brand-new research study on AI used in B2B customer experience.

 Speaker Bio:

@AMIR PIC

Amir, Hartman President of Enterprise Solutions at Praxis AI, is an AI strategist with a wealth of experience in AI enablement and digital transformation. A bestselling author and renowned speaker, Amir has guided numerous B2B enterprises globally to harness the power of AI. His workshops are known for their practical insights, engaging delivery, and grounded on customer evidence. He is the author of the AI newsletter “Leadership in the Loop” and the forthcoming book “AI Ready.”

REGISTRATION INFORMATION COMING SOON

 

Nov 4, 2024, 10 am EST: Benchmarking, The Secret to Strategy Execution

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Your team has executed a VOC project, or maybe you’ve hired a third party. Now you have all these results, are your engineers shrugging their shoulders and saying, “Now what?” Let’s talk about what’s next in this session.

Jan 6, 2025, 10 am EDT: Ethnographic and Contextual Research for VoC

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There’s no substitute for conducting VoC interviews with customers in the environment where they use our products and services. There are tips and tricks to doing this well, and we cover best practices during this session.

Past Class Recordings