Free Webinars exclusively for Blueprinting subscribers…

Join Dan Adams & Scott Burleson for Monday Master Classes


Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!

Get pro tips on a specific Blueprinting topic – two Mondays each month!

10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)

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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.

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Upcoming Classes


Jun 5, 2023 The Power of CONTEXT in Jobs-to-be-Done

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The essence of Jobs-to-be-Done is that a customer hires a product to help them to accomplish a job. This is the theory. But when theory meets practice, things get sticky. Learn why understanding context is critical in Jobs-to-be-Done.

Jul 31, 2023: The Linkage Between Performance and Satisfaction

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The key missing concept from most Voice of the Customer methods is the performance level. If a customer wants something to be better, well… how much better?

Oct 9, 2023: How Much VoC do New Product Initiatives Need?

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You have a large portfolio of new product initiatives. Do they all need VoC projects? If so, do they all need the same amount? We discuss the basics of this and demonstrate a tool that can help.

Introduction of Steps 4 and 5 in Blueprinter(R) Software

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With the addition of Steps 4 and 5 in Blueprinter software, B2B firms can create customer value more precisely than ever before.

Past Class Recordings