NEW! Free Webinars exclusively for Blueprinting subscribers…
Join Dan Adams & Scott Burleson for Monday Master Classes

Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!
Get pro tips on a specific Blueprinting topic – two Mondays each month!
10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)
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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.
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Upcoming Classes
Jan 16, 2023: What’s the difference between VoC and Concept Testing?
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Good product development will include systems for obtaining customer insight throughout the process. However, there’s often confusion between earlier stage VoC and Concept Testing. It’s a painful error to make. Attend this session and learn how to best leverage customer insight throughout the stages.
Feb 20, 2023: Review Blueprinter Software® updates from 2022
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2022 was a HUGE year for Blueprinter software. These updates improve the ability of practitioners and companies to innovate through the power of customer insight! Attend this session to see what’s new and to get some tips on putting it to use.
Apr 17, 2022: Value Calculators to Optimize New Product Pricing
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Learn how to build a value calculator… and why this tool is so important for ensuring your new product price is just right. We’ll cover key issues, e.g. how and when to gather the economic data for your calculator, and how to account for human—not just financial—factors when you ask for the large price premium.
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Past Class Recordings
- November 14, 2022: The Myth of the Fast Follower Strategy
- October 10, 2022: Avoid the Commodity Death Spiral
- August 16, 2022: The Commercial Confidence Index
- July 25, 2022: Major Blueprinter® Software Update
- June 13, 2022: Rethink Your Major Initiatives
- May 16, 2022: Markets vs. Market Segments
- April 11, 2022: Lean Startup, Minimum Viable Products and Blueprinting
- February 14, 2022: Leadership: Beyond Short-term Thinking
- January 17, 2022: Blueprinter® software Upgrades from 2021
- December 6, 2021: Blueprinting when you have a Product Idea in Mind
- November 15, 2021: Design Thinking for B2B
- October 18, 2021: How Unforced Leadership Errors Stunt Growth
- October 4, 2021: Connecting Blueprinter with your Stage and Gate Process
- September 20, 2021: Analyzing Preference Research Data
- August 30, 2021: Writing Current State Questions
- August 2, 2021: Pursuing High Stakes Projects
- July 12, 2021: 12 Rules of Product Launch
- June 21, 2021: Create a Job Map like a Pro
- June 7, 2021: B2B vs. B2C: Implications for Innovation
- May 17, 2021: Get Certified in New Product Blueprinting
- April 19, 2021: How do you select WHO to interview?
- April 5, 2021: New Product Blueprinting and Minesweeper Project De-Risking
- February 8, 2021: Build a Market Case with Blueprinter Software
- January 25, 2021: New Innovation Metrics
- January 11, 2021: Seven Gambits for Discovery Interviews
- December 7, 2020: Gather Economic Data During Discovery Interviews
- November 23, 2020: Blueprinting and Strategic Planning
- November 9, 2020: The Market Insights Report
- October 26, 2020: Create an Excellent Project Scope
- October 12, 2020: Practical Jobs-to-be-Done
- September 28, 2020: Interviewing Customers in Special Situations
- September 14, 2020: Data Mining within Blueprinter Software using “Search” and “Save As”
- August 31, 2020: From Discovery to Preference Interviews (Preparing for the Quant phase)
- August 18, 2020: Introducing the Executive Dashboard
- July 27, 2020: Advanced Probing Methods
- July 13, 2020: Mastering Outcome Statements
- June 22, 2020: Manage Discovery Interviews with Panache
- June 8, 2020: Virtual Voice of Customer