Free Webinars exclusively for Blueprinting subscribers…

Join Dan Adams & Scott Burleson for Monday Master Classes


Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!

Get pro tips on a specific Blueprinting topic.

10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)

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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.

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Upcoming Classes


Mar 4, 2024: Using AI to Turbocharge the Discovery Interview Process

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How should we, and how shouldn’t we, use AI within the innovation process? We will look at some basics guaranteed to speed up customer insight projects and improve the quality of your interviews with the magic of AI.

May 13, 2024: Consumption Jobs: The Powerful and Overlooked Element of Jobs-to-be-Done

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You know “Jobs-to-be-Done,” but do you know the role of “consumption jobs?” If not, you’re missing the low-hanging fruit of innovation with JTBD. Check-in to this session to learn how consumption jobs are the key to avoiding the low-margin death cycle.

July 22, 2024: Benchmarking, The Secret to Strategy Execution

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Your team has executed a VOC project, or maybe you’ve hired a third party. Now you have all these results, are your engineers shrugging their shoulders and saying, “Now what?” Let’s talk about what’s next in this session.

Sep 16, 2024: Jobs-to-be-Done and CX, using the best of both

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It’s easy to get lost in a sea of terms in the modern era of innovation science. Let’s dig into the complementary nature of JTBD and CX, and understand the proper role of each.

Past Class Recordings