NEW! Free Webinars exclusively for Blueprinting subscribers…

Join Dan Adams & Scott Burleson for Monday Master Classes


Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!

Get pro tips on a specific Blueprinting topic – two Mondays each month!

10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)

Sign up to receive invitations

Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.

*By checking opt-in, you agree to receive additional content from The AIM Institute.


Upcoming Classes


Jan 16, 2023: What’s the difference between VoC and Concept Testing?

Add to Outlook | Add to Google Calendar
Good product development will include systems for obtaining customer insight throughout the process. However, there’s often confusion between earlier stage VoC and Concept Testing. It’s a painful error to make. Attend this session and learn how to best leverage customer insight throughout the stages.

Feb 20, 2023: Review Blueprinter Software® updates from 2022

Add to Outlook | Add to Google Calendar
2022 was a HUGE year for Blueprinter software. These updates improve the ability of practitioners and companies to innovate through the power of customer insight! Attend this session to see what’s new and to get some tips on putting it to use.

Apr 17, 2022: Value Calculators to Optimize New Product Pricing

Add to Outlook | Add to Google Calendar
Learn how to build a value calculator… and why this tool is so important for ensuring your new product price is just right. We’ll cover key issues, e.g. how and when to gather the economic data for your calculator, and how to account for human—not just financial—factors when you ask for the large price premium.



Past Class Recordings