Eduard A. van Engelenburg

AIM Coach

Eduard A. van Engelenburg

Eduard joined AIM in 2019 after a career holding 14 positions in every aspect of Sales, Marketing, Product-, and Business Management, Process improvement, Innovation, Training and Coaching spanning 41 years with 3M, a multinational conglomerate corporation operating in the fields of industry, worker safety, health care, and consumer goods.

As Design For Six Sigma Black Belt Eduard deployed the corporate New Product Development and related Stage Gate® process across West Europe, Middle East and Africa regions, incorporating leadership project review concepts as well as tailoring the process of new product launches across diverse geographic markets and cultures.

Trained and coached high potential employees to be successful Lean Six Sigma Black Belts dealing with projects across manufacturing-, supply chain- and commercial business operations in every 3M business group.

Besides his work to expand the services of The AIM institute in Europe, Eduard facilitates a pragmatic method to resolve complex and persistent problems through his Crux™ method. In one day he leverages the collective intelligence of a cross functional team of employees. With his unique method and facilitation style surfaces the specific sequence and problem components to be resolved. More information of this method is available at

Eduard is recognized by the European Marketing Confederation for Strategic Marketing is a Certified Lean Six Sigma Coach and Certified Design for Six Sigma Black-belt and as Qualified Lecturer an active member of the Dutch Marketing Institute NIMA.

Speaking German, Eduard’s English is as fluent as his native tongue in Dutch. Eduard and his family live in the Netherlands. When he is not coaching individuals and teams he is probably motoring or sailing a ship somewhere on the many lakes, canals and rivers across West Europe.

Favorite Innovation Quote:

“Logic will get you from A to B. Imagination will take you everywhere.”

Albert Einstein