Everyday VOC: Turn every customer interaction into actionable insight.

Do your employees have hundreds of customer interactions every year? Imagine this:

  • They always probe deeply to understand what customers want… and why they want it.
  • This generates near-term sales, since good probing is a proven key to successful selling.
  • They capture each customer need in an actionable and uniform outcome format.
  • You data-mine outcomes in your CRM to spot rising market needs before competitors.

Filtering-Customers-Needs

Make every customer interaction count with Everyday VOC (voice of customer) training. Since 2005, we’ve developed powerful B2B probing methods while training tens of thousands in New Product Blueprinting. We’ll train your sales, tech support & others in a 4-hour workshop, with role-playing and post-workshop support. No new software needed: Your people use your CRM system.

Who will benefit?

Two groups in your business will love Everyday VOC training:

  1. Commercial/Sales: SPIN Selling research proved the most successful sales professionals ask, “What are your problems?” and then probe intelligently. This leads to current sales.

Sales leaders: Consider a half-day Everyday VOC workshop
for your next sales meeting!

  1. Marketing/Product Managers/R&D: By data-mining outcomes, you’ll spot rising needs before competitors. Your solution-providers will have a head-start, leading to future sales.

Sales-Force-and-Learning-Force

What do you get with Everyday VOC training?

There are 4 integrated training elements:

  • Workshop: 4-hour virtual private session with Zoom breakouts for coached role-playing
  • Resources: E-learning, knowledge center, and valuable probing aids & resources
  • Post-workshop coaching: 3 monthly coaching sessions per team to solidify new skills
  • CRM advice: Suggestions from the AIM Institute on how to best use your existing CRM

EVOC-Guide

How much does Everyday VOC training cost?

Depending on the number trained, this will only cost about $1000 per person. This includes everything: Everyday VOC workshop, many post-workshop resources, and 3 monthly coached follow-up sessions for each small team.

Your commercial organization can use Everyday VOC to build on its prior sales training programs, and to sharpen skills at annual sales meetings. And now your entire organization can data-mine uniformly captured, actionable customer outcomes!

Learning more…

Contact us to learn more and see if Everyday VOC is right for your business.

Contact us for a free consultation