Everyday VOC® Workshop: Never waste a single customer interaction


Since 2005, our New Product Blueprinting training has helped tens of thousands of B2B professionals understand customer needs when developing new products. Now you can use our highly-refined B2B listening and probing skills to understand customer needs every day. The Everyday VOC  workshop delivers three benefits.

  1. Your sales professionals will sell more now, since good probing is a proven success factor.
  2. You’ll be able to data-mine your CRM to develop better products and sell more later.
  3. If you’re a Blueprinting user, your sales force can schedule & assist in interviews better.

Everyday-VOC-Guide-blurredThe Everyday VOC workshop is a 4-hour session including a small-group breakout where learners role-play our What-Why-Clarify probing.

Perfect for your next sales meeting! Clients report immediate sales success, because these listening & probing skills set your sales force apart. Customers will view them as trusted advisors interested in them, not “another salesperson.”


Everyday VOC Workshops (4 hours)

Everyday VOC workshops are available as either public (virtual) or private (in-person or virtual) options. All workshops include the following:

  • Workshop: 4-hours with breakouts for role-playing.
  • Resources: Guides for improved listening, probing, and customer tours.
  • Post-workshop lessons: 12 weekly emails with advanced skills & practice tips.
  • CRM advice: Suggestions for using your existing CRM to capture insights.

SalesPrepTM software now included with this workshop!*

Top sales pros prepare to ask customers great questions and challenge them with fresh ideas. Now with the power of AI, you can have all this in 60 seconds on your phone or desktop:SalesPrep phone

  • Company News: M&A activity, management changes, earnings reports.
  • Market Trends: Key trends for this type of customer application.
  • Common Problems: Frequent problems with this customer application.
  • Process Steps: Major steps for using your product in this application.
  • Company Overview: Leadership, size, strategy, products, competitors.

But this is more than a productivity tool. SalesPrep software includes e-learning, an AI practice guide, and resources for world-class probing during customer meetings.

E-learning preview video coverWith this e-learning, you’ll master…
Listen-Ask-Suggest approach
What-Why-Clarify probing
SALT advanced probing
PEAR listening signals
AMUSE observation methods

Claire the SalesPrep AI Guide

  • Level 1, Novice: Claire role-plays both the salesperson and customer roles.
  • Level 2, Intermediate: Claire is your customer (and gives you advice as you go).
  • Level 3, Expert: Claire is your customer (and gives you advice at the end).

ResourcesDownloadable PDF Resources: Keep these sheets by your computer as prompts during phone and web-conference calls. They also make great “refreshers” before your customer visits.


*SalesPrep software, e-learning, AI Guide, and PDF resources are all included in your Everyday VOC workshop at no extra cost for the first year. If you like them, keep subscribed for just $19.95/mo/person billed annually.

Public Workshops

Public workshops are $495 per person and include everything mentioned above.

Best for:
2024 Upcoming Americas Europe
September 5 8:30 am EDT – 12:30 pm
7:30 am CDT – 11:30 am
14:30 CEST – 18:30 Register
September 23 1:00 pm EDT – 5:00 pm
10:00 am PDT – 2:00 Pm
October 24 8:30 am EDT – 12:30 pm
7:30 am CDT – 11:30 am
14:30 CEST – 18:30 Registration will open 90 days prior to the event.
November 18 1:00 pm EST – 5:00 pm
10:00 am PST – 2:00 Pm
Registration will open 90 days prior to the event.
December 12 8:30 am EST – 12:30 pm
7:30 am CST – 11:30 am
14:30 CET – 18:30 Registration will open 90 days prior to the event.

Private Workshops

Private workshops cost just $495 per learner + a trainer fee of $9000 (for the first 50 learners) + and include everything mentioned above PLUS…

  • Post-workshop coaching: 3 monthly coaching sessions to master skills.
  • CRM advice: Consultation with The AIM Institute on improving the use of your customer relationship management system.

If you’re interested in hosting a private workshop, either in-person or virtual, please contact us.

Contact us