Since 2005, our New Product Blueprinting training has helped tens of thousands of B2B professionals understand customer needs when developing new products. Now you can use our highly-refined B2B listening and probing skills to understand customer needs every day. The Everyday VOC workshop delivers three benefits.
The Everyday VOC workshop is a 4-hour session including a small-group breakout where learners role-play our What-Why-Clarify probing.
Perfect for your next sales meeting! Clients report immediate sales success, because these listening & probing skills set your sales force apart. Customers will view them as trusted advisors interested in them, not “another salesperson.”
Everyday VOC workshops are available as either public (virtual) or private (in-person or virtual) options. All workshops include the following:
Top sales pros prepare to ask customers great questions and challenge them with fresh ideas. Now with the power of AI, you can have all this in 60 seconds on your phone or desktop:
But this is more than a productivity tool. SalesPrep software includes e-learning, an AI practice guide, and resources for world-class probing during customer meetings.
With this e-learning, you’ll master…
• Listen-Ask-Suggest approach
• What-Why-Clarify probing
• SALT advanced probing
• PEAR listening signals
• AMUSE observation methods
Downloadable PDF Resources: Keep these sheets by your computer as prompts during phone and web-conference calls. They also make great “refreshers” before your customer visits.
*SalesPrep software, e-learning, AI Guide, and PDF resources are all included in your Everyday VOC workshop at no extra cost for the first year. If you like them, keep subscribed for just $19.95/mo/person billed annually.
Public workshops are $495 per person and include everything mentioned above.
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2024-25 Upcoming | Americas | Europe | |
October 24 | 8:30am EDT – 12:30pm7:30am CDT – 11:30am | 14:30 CEST – 18:3013:30 GMT – 17:30 | Register |
December 12 | 8:30am EST – 12:30pm7:30am CST – 11:30am | 14:30 CET – 18:3013:30 GMT – 17:30 | Register |
January 23 | 8:30am EST – 12:30pm7:30am CST – 11:30am | 14:30 CET – 18:3013:30 GMT – 17:30 | Registration will open 90 days prior to the event. |
February 27 | 8:30am EST – 12:30pm7:30am CST – 11:30am | 14:30 CET – 18:3013:30 GMT – 17:30 | Registration will open 90 days prior to the event. |
March 20 | 8:30am EDT – 12:30pm7:30am CDT – 11:30am | 13:30 CET – 17:3012:30 GMT – 16:30 | Registration will open 90 days prior to the event. |
Private workshops cost just $495 per learner + a trainer fee of $9000 (for the first 50 learners) + and include everything mentioned above PLUS…
If you’re interested in hosting a private workshop, either in-person or virtual, please contact us.