Free Webinars exclusively for Blueprinting subscribers…
Join Dan Adams & Scott Burleson for AIM Webinars and Monday Master Classes
Have you attended a Blueprinting workshop? Why not continue building your skills by attending our AIM Webinars and Monday Master Classes? During each of these 30-minute web-conferences, you’ll hear a special lesson… and then enjoy a 30-minute open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!
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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.
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Upcoming Webinars
Dec 3, 2024, 11 am EST: Use AI to Boost B2B Sales
Click here to register.
Learn how to use AI for sales call preparation in just 60 seconds. Learn how to generate and use AI reports, practice interviewing with AI, and create pre-call customer reports. Attendees will get a complimentary 60-day trial.
Jan 6, 2025, 10 am EST: Conduct VoC Where Your Customers Are
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There’s no substitute for conducting VoC interviews with customers in the environment where they use our products and services. There are tips and tricks to doing this well, and we cover best practices during this session.
Mar 3, 2025, 10 am EST: Benchmarking, The Secret to Strategy Execution
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Your team has executed a VOC project, or maybe you’ve hired a third party. Now you have all these results. Are your engineers shrugging their shoulders and saying, “Now what?” Let’s talk about what’s next in this session.
Past Class Recordings
- Using AI in B2B Applications with guest Amir Hartman
- The SalesPrep™ System for B2B Sales Success
- Using AI to Turbocharge the Discovery Interview Process
- Business Builders: New Research on Executive Leadership
- The Power of CONTEXT in Jobs-to-be-Done
- Value Calculators for New Product Pricing
- Blueprinter Software Updates from 2022
- The Myth of the Fast Follower Strategy
- Avoid the Commodity Death Spiral
- The Commercial Confidence Index
- Increasing the number of Outcomes in Blueprinter
- Rethink Your Major Initiatives
- Markets vs. Market Segments
- Lean Startup, Minimum Viable Products and Blueprinting
- Leadership: Beyond Short-term Thinking
- Blueprinter® software Upgrades from 2021
- Blueprinting when you have a Product Idea in Mind
- Design Thinking for B2B
- How Unforced Leadership Errors Stunt Growth
- Connecting Blueprinter with your Stage and Gate Process
- Analyzing Preference Research Data
- Writing Current State Questions
- Pursuing High Stakes Projects
- 12 Rules of Product Launch
- Create a Job Map like a Pro
- B2B vs. B2C: Implications for Innovation
- Get Certified in New Product Blueprinting
- How do you select WHO to interview?
- Minesweeper Project De-Risking
- Build a Market Case with Blueprinter Software
- New Innovation Metrics
- Seven Gambits for Discovery Interviews
- Gather Economic Data During Discovery Interviews
- Blueprinting and Strategic Planning
- The Market Insights Report
- Create an Excellent Project Scope
- Practical Jobs-to-be-Done
- Interviewing Customers in Special Situations
- Data Mining within Blueprinter Software using “Search” and “Save As”
- From Discovery to Preference Interviews (Preparing for the Quant phase)
- Introducing the Executive Dashboard
- Advanced Probing Methods
- Mastering Outcome Statements
- Manage Discovery Interviews with Panache
- Virtual Voice of Customer