Join us for the next AIM Webinar!

Upcoming Webinars

LinkedIn Live Series: How AI is Transforming Customer Visits

Click on the session below to register:

• Apr 3: Brace for New AI Dangers and Exciting Possibilities
• Apr 10: Super-charge your meeting prep with AI
• Apr 17: Let AI coach you to pro-level customer probing
• Apr 24: How AI can put your CRM on Steroids

Recurring Monthly SalesPrep Webinar

Each month we host a free 30-minute webinar on SalesPrep, the powerful AI-based software that accompanies our Everyday VOC training. Join us to see how AI helps sales, marketing, and technical people prepare for customer meeting, probe to understand customer needs, and quickly publish call reports. See webinar times and register at www.SalesPrep.com/webinars.

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Past Class Recordings

• Using AI in B2B Applications
• The SalesPrep™ System for B2B Sales Success
• Using AI to Turbocharge the Discovery Interview Process
• Business Builders: New Research on Executive Leadership
• The Power of CONTEXT in Jobs-to-be-Done
• Value Calculators for New Product Pricing
• Blueprinter Software Updates from 2022
• The Myth of the Fast Follower Strategy
• Avoid the Commodity Death Spiral
• The Commercial Confidence Index
• Increasing the number of Outcomes in Blueprinter
• Rethink Your Major Initiatives
• Markets vs. Market Segments
• Lean Startup, Minimum Viable Products and Blueprinting
• Leadership: Beyond Short-term Thinking
• Blueprinter® software Upgrades from 2021
• Blueprinting when you have a Product Idea in Mind
• Design Thinking for B2B
• How Unforced Leadership Errors Stunt Growth
•  Connecting Blueprinter with your Stage and Gate Process
• Analyzing Preference Research Data
• Writing Current State Questions
• Pursuing High Stakes Projects
• 12 Rules of Product Launch
• Create a Job Map like a Pro
• B2B vs. B2C: Implications for Innovation
• Get Certified in New Product Blueprinting
• How do you select WHO to interview?
• Minesweeper Project De-Risking
• Build a Market Case with Blueprinter Software
• New Innovation Metrics
• Seven Gambits for Discovery Interviews
• Gather Economic Data During Discovery Interviews
• Blueprinting and Strategic Planning
• The Market Insights Report
• Create an Excellent Project Scope
• Practical Jobs-to-be-Done
• Interviewing Customers in Special Situations
• Data Mining within Blueprinter Software using “Search” and “Save As”
• From Discovery to Preference Interviews (Preparing for the Quant phase)
• Introducing the Executive Dashboard
• Advanced Probing Methods
• Mastering Outcome Statements
  • PDF Presentation from “Mastering Outcome Statements”
• Manage Discovery Interviews with Panache
• Virtual Voice of Customer