Guessing at Customer Needs

Five out of six B2B product development teams are betting on the wrong product designs… as shown by new research from The AIM Institute. This white paper explains how major B2B company teams used advanced customer interviewing methods for substantially greater customer insight. Also described are the Red Queen effect, Certainty Time Machine, three innovation maturity levels, B2B Index, three imbalances business leaders should correct, and the surest path to profitable, sustainable organic growth.

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