ISBM and Dan Adams present “Diagnosing Your B2B Growth Capabilities”
ISBM and Dan Adams are presenting “Diagnosing Your B2B Growth Capabilities.” In this session, Dan Adams discusses the top drivers of growth based on The AIM Institute’s research… and introduces a new diagnostic service B2B companies can use to benchmark themselves against top quartile and top decile performers.
About ISBM:
The Institute for the Study of Business Markets (ISBM) is part of the Penn State Smeal College of Business. It is a nonprofit, global network of researchers and practitioners with the sole mission to help businesses advance their B2B sales and marketing efforts.
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